Product renderings come in two main forms. These are white background shots and lifestyle images, also known as roomsets. Both are used at about the same rate and can present an object equally well. But which one should you choose when ordering 3D rendering services? Here are the facts that will help you find the answer.
To stay as objective as possible, we’ll present a complete overview of the two most prominent types of product rendering. We’ll analyze them based on several factors — where and how they are used, the variations between plain background and lifestyle images, and how each approach can influence product marketing.
White Background Product Renderings
Despite being as old as product marketing itself, white background shots are still ever-present in ads, catalogs, and presentation materials. It is mandatory to provide such images for e-commerce platforms like Amazon.
White background photos and 3D product renderings share the same goal — to showcase a product clearly and demonstrate its purpose. 3D modeling, however, gives businesses much more flexibility. It removes the need to produce a physical prototype, allowing them to launch marketing campaigns early and test the market before production even begins.
Lifestyle Product Renderings
If an item is contextualized within a certain setting, it is called a lifestyle image – a great tool for enhancing ads with visual storytelling. This is the reason why companies tend to choose this type of product renderings for marketing, especially when ordering from outsource 3D furniture modeling studios.
However, using them for just demonstrating goods would be simply excessive – making one room set in 3ds Max takes about a day and is more expensive than just creating an item. The main benefit of interior 3D rendering services is the ability to show objects in any setting. There is no need for a real item or a real scene, which saves both money and effort.
Big shopping websites often require white background images. However, potential customers also want to see how a product fits into their lives. That’s why businesses should provide roomsets along with individual item visuals.
This is especially important for furniture renders — an armchair, for example, looks lifeless without context. Lifestyle images help buyers imagine using the product, boost ratings on eCommerce platforms, and work perfectly for advertising campaigns.
Showcase your architectural project like a true work of art, brought to life with cutting-edge AI-powered CGI technology.
White background product renders and lifestyle CGIs each serve a distinct purpose. To get the best results, businesses should combine both in their marketing campaigns. Use white background images for eCommerce listings and roomsets for emotional, customer-focused ads. Catalogs can include a balanced mix of both to appeal to different audiences.
Need both types of visuals quickly? Our 3D rendering services deliver photorealistic CGI that makes your products stand out and captivate potential buyers.
Irma Prus
Content Writer, Copywriter
Irma writes articles and marketing copy for ArchiCGI. Her dream is that more people discover the power of CGI for architecture. Irma is into neuromarketing, ruby chocolate and Doctor Who series.
