If you’re a realtor, you must be constantly looking for ways to sell your listings faster. But if you feel like you’ve already tried all the sales-boosting marketing tricks and still not gotten the desired results, it’s time to try something new. We’re talking about real estate rendering — the advanced process of creating highly realistic computer-generated imagery of properties. These visuals allow potential buyers to visualize a property in detail before it’s built or renovated. This technique helps millions of agents around the world do their job flawlessly.
As a professional architectural visualization studio, we’ve been providing top-quality CGI to our clients in the real estate industry for years. In this article, we want to share the top 7 benefits of leveraging 3D rendering in your work. So, keep reading to learn how to make your job easier and close deals faster with the help of CG visuals!
#1. CGI Allows to Show the Potential of Yet Unfinished Real Estate
Whenever you’re selling a property that is unfurnished or still under construction, you have to deal with a lot of doubt on the prospects’ side. Naturally, people can be reluctant to buy a place when the only things they see are photos of bare walls and technical drawings. And you can’t blame them because those visuals, while important, aren’t all that informative or inspiring.
In this case, real estate rendering studios can offer the most effective yet simple solution — virtual staging. All you need to do is send your CGI specialist some drawings and photos of the empty property you’re selling. They’ll use those references to recreate the space in 3D and complete it with a stylish design. Depending on the kind of real estate, you can choose the style that appeals to your target audience the most. This way, you can show potential buyers what the place can look like when it’s finished. Such a presentation, in turn, will help to ease their doubts about the purchase.
#2. Real Estate 3D Rendering Helps to Sell Properties in Need of Renovation
Another challenge lies in selling properties that look outdated or require renovation. But even if a place can be a real palace after some work on it, most prospects will have a hard time picturing that without attractive visuals. To tackle this issue, you can use the real estate rendering service called virtual renovation.
Here, your 3D artist will virtually “clean up” the space and update it with a fresh design of your choice. That works for both interiors and exteriors. As a result, you can add those photorealistic CG images to your listing pages to show your prospects that the residential properties are worth buying. Seeing such beautiful visuals next to the actual photos, they’ll likely feel inspired instead of anxious when deciding on the purchase. And so, you’ll have greater chances to sell those places faster.
#3. CG Rendering Allows Showing House Exteriors from the Best Angles
It’s crucial to show its exterior from the most flattering angles to give your potential buyers the full picture of a property. But with traditional photography, that’s often costly or technically difficult. For instance, trees or other buildings might block the desired view. Or the house might be located in an area where it’s hard to get a good picture from the ground.
Showcase your architectural project like a true work of art, brought to life with cutting-edge AI-powered CGI technology.
Luckily, with real estate rendering, you don’t have to worry about those things. You can easily get any view you like:
- street perspective — to show what the building looks like at the human eye level;
- close-up angle — to highlight particular details of the exterior;
- worm’s-eye (ground level) — to showcase buildings that are tall or located in hilly areas;
- aerial rendering — to give a bird’s-eye view of the property together with its surroundings.
Overall, by using 3D rendering to get the best views of your properties, you can instantly make your listings more attractive and memorable.
#4. Real Estate CGI Allows Creating Comprehensive 3D Floor Plans
With traditional photography, getting a comprehensive view of an entire house or apartment interior is simply impossible. However, with 3D floor plans for realtors, there’s a way to show prospects the whole layout of a place in one photorealistic, easily understandable CG rendering. Essentially, a 3D floor plan is a virtually furnished 3D drawing. It allows viewers to precisely appreciate the amount of space in every room and see the possible layouts. It also makes your listings stand out since not every realtor uses this kind of CGI.
#5. Real Estate Visualization Helps to Publish Listings Super-Fast
CGI production is a purely digital process. So, there’s no need to wait for actual staging, photoshoot, and retouching to happen. When you work with real estate rendering professionals, you can get crisp photorealistic CG images for your listings within just a couple of days. And so, you can start selling very quickly, which your clients will definitely appreciate.
#6. CG Visuals Stand Out Across All Marketing Channels
With such intense competition in the real estate industry, it’s important to make your listings more eye-catching. High-quality 3D rendering allows you to do just that. The great thing about it is that you can choose the lighting and atmosphere for your images, making them truly beautiful and unique. This way, you can convey the mood of the property.
Using 3D visualization for real estate, you can easily stand out on those online platforms dedicated to buying and selling real estate, where your listings are shown right next to your competitors’ offers. Then, you can fill your website, social media profiles, and email newsletters with gorgeous imagery that just makes people click. Overall, having photorealistic CGI in your listings can help you get more views from potential buyers coming from different marketing channels.
#7. Real Estate CGI Offers a Variety of Engaging Content Formats
Static CG images do an incredible job promoting properties for sale both online and offline. But real estate rendering technology has even more to offer. Apart from regular 3D renders, you can order several kinds of CG visuals:
- 3D walkthrough animation — dynamic CG videos that serve as pre-recorded house tours;
- 360-degree virtual tours — interactive visuals of properties, where the viewers can move around a place by using navigation buttons;
- VR experiences — immersive CGI that can be viewed with a VR headset and navigated by a pair of controllers.
By using any of these super-engaging content formats, you can take your customer experience to a whole new level. As a result, your prospects will not just be well-informed but also entertained. And you will look even more caring, professional, and trustworthy in their eyes.
Want to learn how much your project costs? See how we evaluate 3D rendering projects
Those were the 7 main benefits of real estate rendering. As you can see, 3D visualization gives you more opportunities to connect with your buyers, not just on a practical but on an emotional level. Thanks to that, you get a higher chance to sell properties faster, boost your professional reputation, and get even more listings.
Looking for professional 3D rendering services to up your real estate sales game? Contact us at ArchiCGI and get stunning commercial visuals for your listings in no time!
Ana Wayne
Content Writer, Copywriter
Ana is a content writer for ArchiCGI. She has a passion for design and architecture - and for talking about it. Outside of work, she is a fan of sci-fi movies and a street food connoisseur.
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