“Convince the client that the project is flawless? I don’t need that! My work will speak for itself,” – you might think. If you do – you are in for a surprise! For as much as we’d like to agree, experience says otherwise. Presenting the project and being a good negotiator is a matter of survival for a designer. How come? Let’s see.
Convince the client that he’s wrong: a question of responsibility
In general, the work of interior designer consists of two main tasks: creation of a professional design and ensuring that the client is happy with the result.
One might think that these tasks are interdependent and that the first criteria automatically leads to the second one. Most of the time, that’s not how things happen. In real life, you might have to stay awake at nights, eyes bloodshot, figuring out how to incorporate all wishes of the client. As a result, the latter is unhappy with the outcome, since he wasn’t really sure what he wanted.
Most often, the client interferes into the design process insisting on ideas that might not fit into overall concept. Another option – you realise that the idea he wants to incorporate will prevent you from achieving the desired effect. You might object that since that’s his house and he will live there, even the idea of a designer trying to convince the client to change his mind is out of place.
Obviously, your main objective is to deliver the project to client’s satisfaction. Which is why you may make a mistake and agree to implement all his ideas, even the most unreasonable ones. However, this way, you will be unable to achieve the interior design concept you seek. All you will get as a result is a client lost. Or even worse – a lot of negative feedback among potential cutomers. After all, you are a professional designer, not the client who cannot even formulate what he wants. Your reputation is at stake here, for you will be the one to take all the blame and assume consequences. This is why it is in designer’s best interest to know how to convince the client.
How can designer explain the client that his option will work best for him without hurting his feelings? And what if he doesn’t want to listen to your arguments and the atmosphere gets heated? And, most importantly- how to deal with the situation?
Without any doubt, complying with the client’s requirements is crucial. To do that, a designer needs to:
- Get into his head
- Understand what he really wants
- Manage to convey this concept
Psychology? Magic? A little bit of both. Take a look at these 7 recommendations on how to convince the client, develop and realise a high quality design, and keep the client happy.
Convince the client and nail the project: 7 tips
#1. Individual approach
To convince a person, seek to understand. Every designer should be a good psychologist. He must be able to understand people, listen carefully to what they say and even read minds. Only then will he be able to create a one-of-a-kind interior design, meeting all the client’s needs. Which is why it is so useful to learn about his personality as much as possible – his habits, rythm of life and so on. It will help you to convince the client way more than learning what wall color he wants or where he would like to put the bed.