Photorealistic rendering companies provide different industries with impressive visual materials for sales and marketing – quickly and with exquisite quality. In fact, rendering services are so diverse that any business can find a CGI product for their goal, be it project presentations, marketing campaigns or sales enablement.
Let’s imagine an interior designer who wants to find faster ways to get top-quality images for his project presentations. He has heard about photorealistic rendering services but never tried them before. However, his first Google search showed so many websites that he got confused as to how to choose the right rendering company for his goal. Moreover, some of the CGI companies are focused on one specialization only, while others provide the whole package of photorealistic CGI services. So what option is better and what CG products each type of companies offer?
As a 3D architectural visualization company, we know all main specializations of CGI studios as well as their main features. Learn more about photorealistic rendering companies and their services in order to choose the right one at the first try.
#1. Interior Rendering Studios
Target Audience
Interior photorealistic rendering companies make visuals for designers, real estate agents, developers and contractors. These materials are further used for project presentations, portfolios and marketing including content management, SMM, advertising and so on.
Services Rendered
There are two types of 3D rendering for interior designers. They are commercial CGI for hotels, offices, shopping malls, restaurants, and residential 3D for any kind of dwelling. In addition, rendering companies offer different types of CG products. These include static 3D renders and interactive ones. The last group comprises 3D virtual tour rendering, 3D animations and virtual staging.
Software Used
The most common software used for interior 3D rendering services is Blender, Google SketchUp, Enscape, Lumion and 3ds Max with its rendering plugins such as Vray and Corona Renderer.
Pricing
The average rendering cost starts at $300 for a main view. Additional camera angles of the same image come at a fraction of this cost. The exact price depends on the number of angles and the complexity of the 3D modeling task, if needed.
Brief
Briefs for interior rendering for real estate include drawings, sketches, lighting references, and mood boards.
#2. Architectural CGI Companies
Target Audience
Architectural photorealistic rendering companies create imagery for architects, real estate agents, developers and contractors. 3D visualization of architectural projects is widely used for presentations, portfolios and marketing content.
Services Rendered
3D rendering for architects has four key types – commercial, residential, and hospitality. There are also several types of photorealistic rendering products – 3D renders, panorama views, virtual tours, virtual staging, architectural 3D animation and BIM construction.
Software Used
The most popular rendering soft among 3D visualization companies is Blender 3D, Maxwell, Google SketchUp, Cinema 4D, Lumion 3D, Viz Render, Octane Render, Autodesk Revit, 3ds Max plus its rendering plugins Vray or Corona Renderer.
Pricing
The total cost depends on whether 3D modeling is required or all building models are already prepared. The complexity of the scene and the number of views also influence the price. The approximate cost of outsourcing 3D architectural rendering starts at $600 per render. The cost of additional views usually starts at $200.
Brief
The brief of photorealistic architectural rendering companies includes construction drawings, sketches, lighting and mood references. An Architect can also add BIM objects, Revit models, links to material and texture examples he wants to see in his project.
Take your design presentation to a new level with interior rendering
#3. Product Rendering Firms
Target Audience
Product rendering companies create CG imagery for furniture manufacturers, retailers, e-commerce brands, and product designers. This kind of 3D visualization is mostly used for e-commerce websites and platforms, social media, online and offline advertisements, email newsletters, catalogs and other marketing purposes.
Services Rendered
Photorealistic product rendering services include images on white background, lifestyles, 360 product view, 3D animation. Product renders allow to get any view of the goods promoted: a close-up, cut out, hero, scale, colorways, component, beauty shot etc.
Software Used
Product rendering companies create photorealistic visuals using Blender, Rhinoceros 3D, Lumion, Revit, Maya, ZBrush and 3ds Max, and prefer those versions that are well combined with 3D modeling software.
Pricing
Product rendering price depends on factors such as the complexity of 3D modeling and the scene. The modeling itself falls into three categories of complexity that define the price. The cost of the scene varies significantly depending on the type of image (silo, lifestyle, close-up) and whether the scene is created from scratch, based on an existing scene, or built from a ready template. A preliminary price for a product rendering project can be estimated using this 3D pricing calculator.
Brief
Photorealistic product rendering companies ask for furniture drawings and sketches, reference photos, links to materials and texture examples as well as lighting references as they influence a concept greatly.
#4. 3D Animation Studios
Target Audience
3D architectural animation services deliver videos for architects, interior designers, real estate agents, furniture manufacturers and marketers. Such CGI media content is an impressive asset for project presentation, websites, blogs, SMM, online ads and TV commercials.
Services
There are three main types of photorealistic 3D animation made by CG companies – commercial, residential and product video. As for products, Designers and Manufacturers are able to order walkthrough and flythrough animations. They can also choose different genres of video such as overview, how-to-use and item features.
Software Used
The most commonly used animation software is 3ds Max with Vray and Corona Renderer plugins, Cinema 4D, Blender, Mixamo, Houdini and Lumion.
Pricing
The cost of 3D animation depends on many factors, including the complexity of the scenes, final resolution, on-screen graphics, and the types of VFX used. On average, a promo animation can be priced at $60 per second, with 3D modeling excluded.
Brief
The references for photorealistic 3D animation include video length, location, required resolution, input files such as 3D models or drawings. The secondary data is script, environment conditions and post-production options for choosing – text titles, background music, logo animation, voiceover, location map, custom video montage and 3D model inscription. When 3D renders of each frame are approved, Architects and Designers have to confirm camera scenarios and transitions for animation stage of the process.
Photorealistic rendering companies are a perfect solution for designers and architects, product manufacturers and marketers who are looking for opportunities to get high-quality and striking visual materials. 3D technologies are an effective way to present your services or products that will attract a lot of clients. Nowadays, photorealistic rendering companies provide top services within a specialization. Therefore, everyone can find the ideal type of CGI, compare prices and quality, determine whether they need outsource or in-house services, and choose the best contractor for their specific goals. More details on all these points are available in our architectural rendering guide.
Showcase your architectural project like a true work of art, brought to life with cutting-edge AI-powered CGI technology.
Want to get stellar photorealistic visual materials? Use 3D rendering services of our company and get different types of CGI in one place and at the highest level.
Valerie Adams
Blog Writer
Valerie is an editor and content writer. She used to work on news and entertainment TV channels and in a fashion & design magazine. In her spare time, she enjoys visiting foreign countries, art events, film and street dancing festivals.
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