Instagram has become an increasingly popular platform for real estate agents and developers. Nearly 59% of them used it to generate leads and attract clients in 2023. Especially successful are the businesses that incorporate real estate videos for Instagram in their marketing strategies. Statistics show that 97% of prospects who saw a real estate walkthrough of a property were more likely to buy it.
Our architectural rendering studio has a wide experience of working with real estate professionals. In this article, we will share tips on how they can successfully use Instagram videos to improve their marketing efforts. Let’s begin!
#1. Utilizing Different Instagram Video Formats for Real Estate
In 2023, videos reached 92% of all internet users. It’s the ultimate form of content on almost every social media platform, and Insta is no exception. That is why real estate professionals aiming to succeed at Instagram video marketing should learn about the different types of videos it includes.
Insta offers the following formats, each serving a distinct purpose:
- Reels is the latest addition to Instagram. They are short video clips inspired by the success of TikTok.
- Instagram stories are short videos or pictures, which appear at the top of your feed. They disappear after 24 hours. Stories are the most effective method of sharing content on Instagram. In a recent study, more than 50% of people said that they’d visited the business’s website after viewing a brand story on Instagram.
- Instagram Live allows one to livestream right from a device’s camera. Those sessions can last up to 4 hours and can be co-hosted from different accounts. Once you finish your stream, you can save it and share it on your profile as a Reel.
#2. Creating Engaging Content for Each Video Format
How to use different Instagram videos for successful real estate marketing? Firstly, let’s discuss the most popular format. Instagram Reels can be used to capitalize on current popular real estate trends and share industry insights. Your Reels will be especially effective if they feature trending music tracks.
You can share footage from the construction site to showcase the building progress or videos of the finished projects. Besides, using various types of 3D animation for Reels is incredibly helpful in showing the future look of properties that are still in the design or construction phase. Lengthy videos and animations can also be cut up into short pieces to be used for Stories.
Last but not least, we have Instagram Lives. You can use live broadcasts for direct communication with your audience. For example, you can livestream Q&A sessions, educational content, or open house showings.
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#3. Optimizing Video Content for Maximum Reach
Social media users are bombarded with information every single day. So capturing their attention requires creating content that is both engaging and concise. The optimal length of real estate videos for Instagram varies depending on the format you choose.
- For Instagram Reels, keep your videos within 15 to 60 seconds. Fit the most interesting part within the first couple of seconds of the video to immediately capture the attention of your viewers.
- Shorter videos up to 15 seconds work best for Instagram Stories. Use creative, catchy messages and visuals here. A recent study has shown that about 75% of Instagram stories are viewed on mute. This means that you should always add subtitles to your content.
Also, you should plan your digital strategy beforehand to post various types of real estate videos consistently. Use relevant hashtags and captivating captions to increase viewers’ engagement and your business’s visibility.
#4. Building a Connection with Your Audience
Connecting with your followers is extremely important. For this, you should use creative video storytelling that resonates with the audience on a personal level. Posting client reviews of your real estate services is a great idea. This would build stronger trust between your business and the viewers, and also humanize the whole experience.
In addition, you can incorporate behind-the-scenes content introducing your key team members. It can take the form of a short interview or a day-in-the-life video. These types of real estate videos for Instagram will let your audience connect with the experts behind your business and thus build transparency.
#5. Measuring Success and Adjusting Strategies
Finally, do not forget about the evaluation and analysis of your efforts. You should continuously collect data on the performance of your real estate videos for Instagram. This will help you see what strategies were successful and identify areas for improvement. You can do that with the help of Instagram Insights. Besides this built-in feature, third-party analytics apps like Sprout Social and Iconosquare can also provide you with an in-depth overview of specific metrics and help find the optimal solutions.
Actively monitor comments and direct messages. Engage with your audience by responding to their questions quickly, politely, and informatively. Furthermore, you should explore the demographic data of your community to make sure your videos and other content reach the right target audience.
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In conclusion, real estate videos for Instagram can be a phenomenal marketing tool if used wisely. Insta is a perfect platform for showcasing properties and connecting with the audience. Use various Instagram formats, engage with the viewers, and keep up with the trends to build a genuine bond with your community. This way, you’ll make your real estate business stand out.
Need impressive photorealistic CG visuals of properties to promote your listings on Instagram? Contact ArchiCGI for professional 3D visualization services.
Content Writer, Editor at ArchiCGI
Ian loves writing about innovative 3D technologies and their impact on architecture and design. In his spare time, he makes indie music, watches obscure movies, and cooks culinary masterpieces for friends.