A virtual apartment tour is an interactive tool that takes real estate marketing to a completely new level. Developers and realtors mainly use this kind of CGI to pre-sell properties under construction. A 3D tour allows prospects to digitally explore the future apartments on their smartphones, tablets, and computers. Potential buyers can use hotspots to navigate through the property and inspect every room from every angle. This way, they can get the full picture as if they actually visited the place in person. That helps them tremendously when it comes to making the important decision of purchasing or renting a home.

To get a virtual tour, you need to find an outsourcing architectural visualization studio and place an order. And the next important step is to compile a comprehensive brief with all the references 3D artists need to do their job perfectly. As a professional CGI studio, we want to help you with that. In this article, we share the 8 essentials to include in a brief for a virtual tour. Knowing those, you’ll be able to run your project extra smoothly and be sure that your team will deliver amazing results. So, let’s go!

#1. Intended Use of the Virtual Apartment Tour

Sales Manager Showing VR 3D Tours to Prospects

It’s always best to begin the explanation of the scope of work by specifying how you’re planning to use the 3D tour. It can go on a website or on social media, or you can upload it to an app. Depending on the planned usage, the technical features of an apartment tour might have to differ a bit.

For instance, social media platforms only support 3D panoramas made of a single spheric render and not fully-fledged tours composed of many CG images. And if you’re planning to put your tour on a website, you need to tell your project team if you want it to be VR-compatible. Overall, a clear description of the intended use for the CGI will set things on the right track right away.

#2. Floor Plans and Elevations

To create an accurate and informative virtual apartment tour, 3D artists need floor plans and elevations of the property. Using them as references, the team will recreate precisely scaled rooms in 3D. This way, they will ensure that the viewers will get an accurate understanding of the apartment’s layout and dimensions.

#3. Hotspot Location Preferences

Floor Plan with Hotspot Preferences

In a virtual 3D tour of an apartment, hotspots mark different points of view in a room. By clicking on them, the viewer can “move” to those spots and look around the space from there. Similarly, a hotspot can also mark transitions between different rooms. So, when you submit a project brief, you should specify how many hotspots you want and where you want them to be placed. You can easily do that by marking them up on the floor plans like in the picture above.

#4. Furniture Layouts

Furniture Layout Architectural Drawing

Next, we have furniture layouts. They help CGI specialists understand the desired positioning of furniture and appliances, as well as their correct size and shape. This way, the team can create highly realistic 3D interiors. As a result, virtual tour viewers will be able to get a clear idea of what the apartment will look like with the select furniture in it.

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#5. Information Buttons Preferences

Virtual Apartment Tour with Information Buttons

Information buttons are clickable points that show descriptions of particular items in a virtual apartment tour. For instance, you can use info buttons to describe some pieces of furniture used in the interior design. You can name the brand and the model of an item and even add a link to the online store where one can buy it. So, if you want that in your CGI, you should specify where to place the info buttons and what text to add to them in your project brief.

#6. Lighting Schemes

Lighting Scheme Drawing

Having lighting plans among the references allows 3D artists to select and add the right 3D models of fixtures in the right places in a virtual apartment tour. Which helps to present all the intricacies of the lighting solutions used in the design. And that’s very important because illumination is a tricky thing that can make or break any interior. So, to make sure that well-thought-through lighting scenarios look accurate in architectural visualizations, you should include appropriate schemes in your briefs.

#7. Style and Mood References

Interior Design Reference for a CGI Project

To help CGI experts recreate the desired atmosphere in a virtual tour of a property, you should provide style and mood references. Those can be any pictures of design items and interiors of your choice. If you work with our CGI studio, you can use our extensive virtual library with 3D objects for interiors in 12 different styles to easily find the right references. Using those, 3D artists will be able to masterfully convey your vision of the vibe in the future apartment.

#8. Background Photos

Background Photo for a 3D Virtual Tour

Background images are essential to get the views outside the apartment windows right. To help 3D artists with that, you can submit actual photos of the area where the property will be located or pictures of some similarly-looking environment. By providing those references you’ll ensure that your 3D virtual tour will provide the full open-house experience.

Those were the 8 essential references you need to provide to a CGI company to get a top-notch virtual apartment tour. Now you know how to make a project brief that will allow your team of 3D artists to work at the top level of their productivity. That will ensure you get amazing results without any hiccups. And in the end, your potential buyers will be mesmerized by the fun, informative, and interactive experience of viewing their future homes in 3D.

Want to use high-quality 3D virtual tours to pre-sell properties easier than ever? Contact us at ArchiCGI and get the most photorealistic visualization in the shortest amount of time!


Ana Wayne
Content Writer, Copywriter

Ana is a content writer for ArchiCGI. She has a passion for design and architecture - and for talking about it. Outside of work, she is a fan of sci-fi movies and a street food connoisseur.