To stay competitive in the real estate industry, it’s necessary to keep up with trendy new presentation tools. And 3D virtual tours are among the most notable ones. Immersive, interactive, and engaging, a real estate 3D virtual tour provides a unique opportunity to showcase the future look of projects that are still under construction or renovation. Now, with the power of CGI, instead of relying on words and blueprints, you can make your potential clients feel like they are walking around an already finished place.

So, how do you make the most out of a 3D tour? Learn about the top 5 useful functions you can ask your 3D visualization studio to include in it!

#1. Pop-up Informational Windows

A helpful feature that makes a real estate 3D virtual tour exceptionally informative is the presence of pop-up windows. There are several ways to use those. For example, in an interior tour, once one approaches a sofa or bed, one can click and call a pop-up window with the info about the model, brand, and specifications of that furniture piece. 

In case a tour covers the surroundings of the property, like in the example above, informational pop-ups can highlight important nearby amenities such as schools, parks, airports, and so on. This helps potential buyers or tenants understand the full value of the location.

#2. Special Viewing Functions

There are various ways to view the 3D virtual tour. Let’s consider their types and benefits.

Auto-rotate is a handy alternative to exploring the tour manually in many cases. It can instantly draw the viewer’s attention to the project’s selling points and highlight important areas. Auto-rotate is a great option for those who browse passively or need some time to acclimatize to the technology before interacting with it. It also works perfectly for a hands-free experience or for viewing on mobile devices.

Zoom-in/out mode allows one to examine a specific element of the space in more detail or, if necessary, take a step back to get a more comprehensive overview of the area.

Fisheye mode provides a wide panoramic view, creating an immersive experience as if the viewer is standing in the middle of the space. However, it usually distorts straight lines. So it’s better to combine this mode with other options.

Stereographic view also offers a creative and visually striking presentation. This mode offers a wide-angle view with less distortion than the fisheye one. Objects near the center of the image appear more natural, while distortion increases towards the edges.

Finally, the rectilinear mode offers a natural view with undistorted lines. It’s perfect for accurately conveying the space’s layout and dimensions, as well as architectural and design details.

You can try all the mentioned modes in the real estate 3D virtual tour above.

#3. VR Compatibility

VR Tour for Real Estate

There are various benefits of using Unreal Engine in architecture and real estate, and one of them is the ability to create a VR-compatible real estate 3D virtual tour. This technology elevates tours to a new level, allowing users to explore the virtual space as if they were physically present there. 

If you choose this option, make sure to communicate it to us in the very beginning of the project. This is necessary because VR tours can only be made using Unreal Engine. Regular 3D tours, in contrast, are created in 3ds Max and are not compatible with VR technology.

#4. Design Customization

At ArchiCGI, you can commission a virtual tour in the VR Fusion format. This is our exclusive invention, which allows for a more immersive and interactive experience. With VR Fusion, users can navigate through interiors and exteriors, customize design elements (for example, the lighting), and control the pace at which they take the tour. This feature allows viewers to become participants in the design process, as they can make adjustments to suit their preferences.

#5. Real-life Environment Integration

This type of real estate 3D virtual tour is called a virtual 3D map. It offers a unique opportunity to see the project in its real-life context. Here, CG artists integrate lifelike 3D models of a future building into Google Maps views, allowing viewers to easily see how the new structure will fit into its neighborhood. The combination of real footage of the location with detailed 3D modeling allows you to achieve unmatched realism.

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A real estate 3D virtual tour is a powerful tool for presenting projects to potential buyers or tenants in a way that makes them feel engaged and immersed in the experience. It’s a great asset to make your listings and marketing materials catch the eye. Additionally, such a tour offers enhanced functionality that will make your presentation exceptionally informative and will allow you to highlight the best features of the property.

Want to try it out and look for a reliable 3D visualization services provider? Contact us and see how virtual tours can boost your client engagement and conversion!

Stacey Mur
Content Writer, Copywriter

Stacey is a content writer and a CG artist. Outside of work, Stacey enjoys musicals, Star Wars, and art talk. A proud Corgi parent.