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Perfect Imperfections: Veronika Ukrainets, Senior 3D Artist
March 26, 2024

In the archviz world, the role of a Senior 3D artist extends beyond creating stunning visuals. Seniors are also team leaders who guide and inspire beginner and middle 3D specialists. Veronika Ukrainets, a key member of the ArchiCGI team with more than six years of experience in the industry, does exactly that. She is known for her outstanding CGI skills as well as for friendly, open communication style with both clients and colleagues. Veronika has...

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The AI Revolution in Design Marketing: Kenneth Lewis Interview
July 6, 2023

Welcome to our exclusive interview with Kenneth Lewis, a renowned marketing consultant specializing in the interior design industry. With his vast expertise in digital marketing, Ken has become the go-to expert for interior designers and architects. As the founder of Client Expander, a boutique marketing firm for designers and builders, Ken provides tailored digital marketing solutions and valuable consultations to business owners. In this intervi...

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How ArchiCGI Adapts to Clients: Artem Kopus, Client Manager
June 13, 2023

Without a client manager, a big part of outsourced CGI projects wouldn’t have succeeded or started at all. Why is that? Because client managers are responsible for finding and retaining clients, introducing them to the existing and brand-new services, explaining the workflow, and overall building the basis for long-term cooperation. In essence, client managers not only guide you into the world of 3D but also nurture partnerships, ensuring that you ...

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Emotional Intelligence Sells Design: Rebecca West Interview
May 29, 2023

Rebecca West is an extraordinary business coach for interior designers. She’s an award-winning design entrepreneur herself, with over 15 years of experience transforming living spaces. At the same time, she’s dedicated to helping others achieve success and gratification in their work with her own coaching and consulting company Seriously Happy. Rebecca's career started in 2007 when she founded her design firm without prior business knowledge or a ...

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Surviving Tough Times in Design Business: Gail Doby Interview
April 25, 2023

Gail Doby’s knowledge and talent in the field of interior design are unmatched. The facts speak for themselves: Gail has been sought after as a designer even before getting her design degree. Since earning that degree, along with one in finance, she has gained extensive experience running her own design firm for many years. Ultimately, she reached a stage where she wanted to assist fellow designers in managing their businesses and achieving prosper...

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Why CGI Project Managers Are Essential: Interview with Chris
April 4, 2023

Why are CGI project managers essential for both clients and artists of a 3D visualization company? PMs are responsible for all kinds of non-creative yet crucial tasks. These include completing briefs with clients, managing deadlines, distributing tasks among team members, and so on. If 3D artists were in charge of all that, it would take clients ages to get their renders. But fortunately, there are PMs who take care of all the management aspects. T...

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First Impressions Are Everything: Nancy Ganzekaufer Interview
July 28, 2022

Business coaching for interior designers is a growing field that has been attracting more and more experts lately. Some of them want to establish new design studios while others wish to develop ones they already run with as much success as possible. That’s where coaches step into the game.  Nancy Ganzekaufer is one of the most​ well-known business and life coaches for entrepreneurs, more particularly, interior designers. She helps them make more m...

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Reading Your Client's Mind: Claudia Mayer on Design Business
March 14, 2022

The mindset of architects and designers is oriented towards creativity rather than business. Being artists by nature, they often find it draining to manage finances, paperwork, marketing, sales, and alike. Nevertheless, gaining insight into business processes is a must for achieving true success in the world of architecture and design. And luckily, there is a seasoned professional who can help with that in a way that is easy and enjoyable for creat...

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What Sets Your Company Apart? Dawn F. Landry Interview
January 13, 2022

Whether you have an individual architectural practice or own a large firm, there comes a time when you feel the need to grow your business. To do that successfully, it’s important not to just think about getting more clients with more expensive projects. Business development is also about improving team communication, engagement, and productivity. And at the core of it all, you need to have a rock-solid understanding of your company’s unique value ...

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Interior Design Business Is Still the Wild West: Kimberley Seldon
December 14, 2021

Being a successful interior designer isn’t always equal to being a successful business owner. You might create absolutely stunning spaces but struggle to reach understanding with clients, find work-life balance, manage project finances — you name it. The good news is, there is a person who can help you master the art of interior design business. Meet Kimberley Seldon — a designer with 20 years of experience, owner of an interior design firm, broad...

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