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The usage of VR in architecture started around 2015 and is becoming more and more widespread. Now, it is used by all kinds of industry players, from giants such as Foster + Partners and Zaha Hadid Architects to emerging firms. So, what are the unique benefits this technology brings to the table? How is virtual reality for architects created and used in practice? And how much does it cost compared to regular 3D rendering for architects? Our archite...
Read MoreAI will not replace 3D artists or architects, but it is already replacing specific tasks, such as rendering and modeling, and changing how studios work by allowing artists to focus more on creative aspects and design innovation. That distinction matters. AI is showing up everywhere in architecture and visualization these days, slipping into everyday work faster than anyone expected. You can crank out moody images in seconds with image generators....
Read MoreV-Ray photorealistic rendering is the number-one choice for lifelike design visualizations. It helps architects and interior designers demonstrate the benefits of their projects plainly and persuasively: the imagery has few to no differences with photos. The client is yet to sign a contract, but V-Ray photorealistic rendering allows to showcase the project as if already brought to life. On the bedroom rendering above, everything fascinates the vie...
Read MoreThe history of 3D modeling stretches back over sixty years, and its impact on architecture has been nothing short of revolutionary. It all started as experimental computer graphics in university labs. But now, CGI drives billion-dollar real estate deals and shapes skylines around the world. This is really the story of how architects moved away from weeks of paper drawings and started showing clients the actual building, before anyone even broke gro...
Read MoreSince the end of 2021, the Metaverse and NFT have become buzzwords. A virtual 3D reality coming to enhance and maybe even replace the regular internet and social media looks like a thrilling opportunity for many creative professionals – including architects. The latter ones are already quite used to the benefits of 3D technology in the context of project presentations and marketing. However, a few architecture professionals already know how a 3D mo...
Read MoreThis year, architecture and real estate businesses that use CGI are in for some exciting novelties. While 3D rendering is already the top solution for visualization of yet-to-be-built properties, new technologies are offering ways to make it even more time- and cost-efficient than it is now. Then, in terms of content formats, some of the major architectural rendering trends of 2021 are about creating interactive and immersive experiences. On top of...
Read More3D visualization technology has opened new opportunities for Architects. Using the high-tech art of CGI, they can showcase architectural projects with previously unattainable impact. Now the Architects can turn their presentation and marketing materials into masterpieces! And with minimum effort — the assets are created by professionals providing real estate CGI services. Many Architects still remember the times when they had to spend hours over s...
Read More3D renderings are a game-changing tool for many industries. Save obvious benefits for the cinema, it is the way to impress customers and convey their ideas through photorealistic visuals – to present them to the audience and secure the mutual understanding, sell projects and win awards. Quite literally, CGI hit like a tsunami, so those who seized the opportunity found new ways to develop their businesses. As a 3D rendering company, we are privileg...
Read MoreThe future of 3D visualization will take the creation process of architectural projects to a new level of quality and speed. Thanks to high-tech CGI tools, architects will accelerate not only the design stage but also the implementation of their architectural ideas during construction. The most enhanced CGI tools are already influencing the architectural industry, but the future of 3D visualization promises even more dramatic changes. This will he...
Read MoreCorona Renderer for 3ds Max is a rising star among rendering plugins. Version 1.0 saw the light only in 2015, and the software has gained an incredible popularity since then. With its user-friendly interface, a shallow learning curve and immense creative possibilities, Corona is a great option for 3D visualization studio working pipeline. It has a number of features allowing to attain a striking realism, set any atmosphere the author chooses and cr...
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