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Photorealistic 3D Rendering in Marketing: Better Than Photo?
June 22, 2016

Modern marketing has been using bright, colorful images for sales promotion for quite a long time. In the 20th century, photography was the main source of such imagery. However, nowadays marketing departments are paying more attention to photorealistic 3D technologies. Of course, high quality photorealistic 3D rendering can be easily used for online promotion, but can 3D rendering be useful for traditional marketing? Before we answer this important...

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Product Modeling: Use 3D For Lean Marketing
June 14, 2016

Today, marketing and product placement are on a whole new level. But can 3D rendering make marketing even more effective? There is an abundance of products everywhere, and each customer can easily find whatever he or she wishes for. It’s only necessary to place a request into the search system, and you’ll get the result immediately. Moreover, there is no need to worry about the quality. Most sellers nowadays provide middle to high quality goods, wh...

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Architecture Visualization: How Realtors Sell Dreams
May 31, 2016

The success of a realtor’s business depends on many factors. The main of them, of course, is how quickly and profitably the real estate agent sells his objects. Clients nowadays are much more demanding when it comes to real estate – for them, seeing floor plans, schemes and technical characteristics of the architectural object is not enough anymore. After all, they don’t buy simply square feet or meters of space – it’s a place for raising children,...

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Product Rendering: 5 Reasons Why Furniture Industry Needs It
May 17, 2016

The competition on furniture market is on a whole new level today – most notably of the Chinese manufacturers who offer significantly lower prices. As a result, to keep the sales growing, it is necessary to spend more on advertisement and marketing. Unfortunately, even though huge sums of money and lots of time are spent on development and production of furniture, the products are not popular, and the money ends up wasted. Even if you manage to cr...

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3D Visualization Services: Freelancer vs Studio
April 19, 2016

In order to improve time management and to handle more projects at the same time, successful architects and interior designers should find trustworthy and reliable outsource 3d visualizers to work on a regular basis. However, it’s not an easy thing to do. On the one hand, you and your visualizer should speak the same language, so that there is no need to argue about basics. On the other hand, in many cases the project should be completed by a very...

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3D Modeling Services: Top 10 Criteria How To Choose The Right One
March 22, 2016

3D modeling is immensely popular with designers and architects, but which services should you choose for your unique project? Today, 3D modeling services are provided by many studios. And while their offers may seem attractive, you should think twice before choosing the right fit for you. Working on design projects is always hard – the details can change, and not all of them can be reflected in the assignment immediately. Moreover, task assignments...

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3D Visualizer Technical Assignment: How to Create It Fast
March 15, 2016

Let’s imagine that you need to get photoreal 3D imagery by the tight deadline. Are you sure that you know what should you do? What exactly would you tell your 3D visualizer? Making up a detailed task description is time-consuming, and you may be too busy for that. Also, sometimes you have to see the first results of your work before making corrections. And that means that no task description will be 100% accurate! At this point, you may not be able...

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3D Rendering Prices: CGI VS DIY. What Is the Best Value for Money?
March 8, 2016

Renderings always look great and get projects approved faster than anything. Naturally, time and effort put into their creation costs money. For that reason, one may feel tempted to try a “do-it-yourself” approach. After all, no one knows the specifics of an architect's idea conception better than they do. So why not try to create 3D rendering materials for the project? As sensible as the idea may seem, there are quite a few moments to take into c...

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Digital Product Visualization: 6 Major Design Events
February 2, 2016

To be creative and successful, designers and every creator should have lots of relevant experience. This is why attending professional design events would be very useful for creative growth. Where else can you see progressive technologies and cutting-edge ideas, if not on yearly exhibitions? There, designers receive the opportunity to see the new examples of products: furniture and lighting, which they usually only see in product catalogs. This is...

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3D Architectural Rendering Service: How It Can Save Your Time
January 26, 2016

Modern architects are drawning in everyday routine. They have to prepare technical architectural documentation, create hand-drawn sketches, get them approved by clients, make constant changes and redo sketches and designs. And this while looking for new clients! According to our study, the average architect spends on routine tasks up to 70 percent of his or her valuable time. That is too time-consuming for a professional who wants to create new exc...

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