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12 Reasons to Choose CGI Over a Product Photography Studio
February 22, 2018

Product photography studio is a classic provider of marketing images for catalogs. It has been the favorite option for furniture companies for decades, and that made sense. For no other means could deliver the needed level of realism and look so artistic and appealing. So much that things like complicated workflow, high costs etc were considered minor obstacles on the way of getting high-quality product photos that just hit the target. However, ti...

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Breathtaking 3D Visualizations: 5 Post-Production Secrets
February 13, 2018

3D Visualizations are gorgeous, especially when made by professionals. A while ago we’ve published an article about Architectural Rendering benefits and this time we’ll focus on what makes a CGI image a masterpiece. Creating a render and adjusting lighting is not enough to make it photorealistic. Similarly to traditional photography, a good product can be enhanced further by post-production. It’s important to keep it subtle – “too much” can ruin th...

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Interior Design Tools: 7 Apps for Daily Pro Work
February 8, 2018

Interior Design Apps turn your phone into a portable toolbox for working at the office or on site. They give unparalleled flexibility to Designers and save tons of time. Do you think your workflow can benefit from some additional time and comfort? Thought so! Without further ado, we present you what applications of last year have made Interior Design easier. 7 Interior Design Apps To Enhance Work Process #1. Houzz Platforms: Android, IOS Price...

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Architectural Competition: 5 Reasons to Go for It
February 6, 2018

Architectural competition is a perfect opportunity both for beginners and seasoned Designers to challenge their opponents not in the market, but on a creative battlefield. This is a clash of ideas, ultimately leading to progress. Throughout history, such contests allowed the creation of culturally significant buildings such as the Sydney Opera, Pompidou Center and Chicago Tribune Tower. They are educational tools that get your gears grinding and en...

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3D Architectural Render Creation: Go Pro or DIY?
January 30, 2018

3D Architectural Render is a crucial element that makes or breaks both Interior and Exterior Design presentations, whether you need detailed interior visualization service or large-scale exterior visuals, so it’s vital to leave no room for imperfection. Lots of reasonably priced professional software is out in the market and with little digging around the Net you can find online courses that promise to make you a competent 3D Artist in no time. Thi...

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Outsource Product Rendering: Top 7 Myths You Should Never Believe
January 18, 2018

Outsource Product Rendering is a comfortable and effective solution for furniture businesses. Instead of keeping in-house designers, just contact a professional 3D rendering company with good portfolio, tell them what you want and receive the results. Simple and effective, right? Sadly, not everyone sees the benefits. A lot of industries are somewhat biased about outsourcing, and sometimes their concerns are justified. Most concerns, however, are ...

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Interior Design Business: 5 Reasons to Take Your Company Online
January 12, 2018

Interior Design Business is usually done locally – state-wide at best, but mostly limited to just one city. This means that the competition for clients is fierce. However, with the advent of the Internet and more possibilities for working outside of offices many designers expand online. Not only that – 3D Visualisation makes old ways of creating Interior Design projects obsolete. Designer’s job is definitely interesting, but there are tons of thin...

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3D Product Rendering for Furniture Companies: 7 Advantages
December 22, 2017

3D product rendering has transformed the way of creating furniture catalogs and marketing visuals. Just imagine: with the help of CGI, it is possible to launch a 20% more effective promo campaign! It is largely due to the fact that 3D visualization software, such as 3D Max or V-ray, along with the craftsmanship of 3D Artists, has reached incredible heights. So much that it’s now impossible to distinguish a high-quality 3D render of a furniture p...

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Photoreal Architecture Rendering: Why Pros Choose It
November 21, 2017

Architecture rendering is a solution of an unparalleled impact when it comes to project presentations. It saves loads of time and effort, and delivers a tangible result – a client excited to work with the company. So, when the stakes are high, and the cooperation will bring an eternal glory to the author of the chef-d’oeuvre, and millions of dollars – to his company, Architects start to look for something special. Something that will make all other...

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7 Architectural Apps All Successful Architects Must Be Using In 2018
November 1, 2017

Architectural apps allow to easily manage documentation, carry less instruments and, most importantly, to capture the fleeting moment of inspiration – for new, truly innovative ideas may never come back. Meanwhile, a successful Architect is a person that is always on the run. Meeting room, construction site, visiting suppliers, then back to the office – finally quietly working on the project. Oh maybe not that quietly – for there are always 7 more ...

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Cover image for the Commercial CGI & Product Rendering Guide. Minimalist interior with designer chair, low table and decor, done in a warm color scheme.

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