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7 Situations When A CGI Artist Is An Architect's Best Friend
April 24, 2018

CGI Artist and Architect make a powerful team. While the latter creates fantastic creative projects to make the world more comfortable and beautiful, the former helps showcase them to decision-makers before construction using 3D rendering. In a whirl of meetings, important decisions to make and loads of communication the Architect could really use help and a get a leverage for project success. And here are 7 situations when CGI Artist and architect...

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Product Cgi: 7 Types Of Cool Smm Content It Allows To Create
April 17, 2018

interior visualization services are a powerful tool for product promotion as they enable manufacturers to create jaw-dropping SMM content. High-quality, informative and full of impact – the kind that drives customer engagement and boosts brand loyalty. That’s where product CGI comes: it is much faster than photography and offers infinite creative possibilities. Want your social media campaign to attract plenty of attention to your products and brin...

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3D Modeling Price: 5 Main Factors It Depends Upon
April 10, 2018

3d modeling price is one of the most important factors to make a choice between product rendering services and traditional photography. Not only designers and architects, but also furniture manufacturers are interested in 3D modeling price reduction. That is why they primarily enquire what the cost depends upon. Сertainly, artist’s 3D modeling skills and experience of using software tools have an influence on the total cost. However, there are some...

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Architects Resources: 24 Totally Amazing Ones To Find Inspiration
April 3, 2018

Architects resources can help professionals to come up with new ideas. A search for worthy materials is time-consuming. So we have put together a list of helpful projects. There are magazines and books about design, useful websites and informative podcasts for listening. All these materials can provide you with a daily dose of architectural inspiration, industry news and learning materials for students and professional architects. And because idea...

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Best Workstation For 3D Modeling: Top 7 Items To Consider
March 29, 2018

Finding the best workstation for 3D modeling isn’t easy — and the challenge isn’t just about the price. Every year, computer capabilities double, so what is considered a good PC today becomes obsolete a few months later. However, to keep up with current 3D modeling software system requirements and get the best performance possible, you need strong hardware. The most powerful machine on the market will give you about a year or two of smooth work, wi...

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Photorealistic Product Rendering: When Furniture Brands Need It
March 22, 2018

Photorealistic product rendering is not a new way of visualizing merchandise for furniture producers, but nowadays it’s vital for them. Traditional means like photography and hand-drawn sketches are still widely used, but each year they become more and more limiting both in terms of capabilities and usage. Every day more and more furniture producers recognise the benefits CGI has and a rendering company is their go-to choice. Sometimes photorealis...

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Books For Architects: 10 Amazing Suggestions To Read Online
March 20, 2018

Books for architects are one of the oldest ways building designers have gained inspiration and insight. A good professional library, though, needs two shelves. One holds design and architecture titles that feed creativity. The other holds business books, because a practice also has to win clients and stay profitable. This compilation is built exactly that way: first, 10 remarkable design and architecture books, from smart cities to club culture; a...

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Furniture Rendering: 5 Ways It Empowers Your Situational Marketing
March 15, 2018

Furniture rendering shines when it comes to creating effective and good-looking promotional materials. It works when wide appeal is needed, but how does it handle different scenarios? Situational marketing is another step of advertising evolution. Right now what matters is not the product that is sold, but the customer it is sold to – or rather how will it benefit them. Individual approach is key, as well as making the buying experience unique and...

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12 Reasons to Choose CGI Over a Product Photography Studio
February 22, 2018

Product photography studio is a classic provider of marketing images for catalogs. It has been the favorite option for furniture companies for decades, and that made sense. For no other means could deliver the needed level of realism and look so artistic and appealing. So much that things like complicated workflow, high costs etc were considered minor obstacles on the way of getting high-quality product photos that just hit the target. However, ti...

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Breathtaking 3D Visualizations: 5 Post-Production Secrets
February 13, 2018

3D Visualizations are gorgeous, especially when made by professionals. A while ago we’ve published an article about Architectural Rendering benefits and this time we’ll focus on what makes a CGI image a masterpiece. Creating a render and adjusting lighting is not enough to make it photorealistic. Similarly to traditional photography, a good product can be enhanced further by post-production. It’s important to keep it subtle – “too much” can ruin th...

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