With the enormous growth of social media popularity, architects should learn how to effectively use it for business. And Instagram, the king among SM platforms with almost 2.5 billion monthly active users, is a great place to start. Due to its visual nature, Insta is perfect for sharing stunning visuals of architectural projects. Moreover, Instagram offers amazing promotional opportunities, helps to establish a brand, and assists in building trust with prospects. So, how to use Instagram for architects as a powerful promotional tool?

Being a professional architectural rendering company, we have a deep understanding of marketing in the architecture field. Our CGI studio works closely with architects, so we are aware of all the ins and outs of using social media for their business. And we are gladly sharing this knowledge. Read on to find out the top 10 tips on using Insta for architects!

#1. Set a business profile

Architect Checking the Insta Profile Stats

This is the primary thing to do to benefit from Insta. Setting up a professional account allows for the use of many additional options on Instagram for architects.

There are two types of professional accounts: Business and Creator. Instagram states that the former type is for retailers, brands, and organizations, while the latter is best for public figures, content creators, and artists. An architectural firm would likely benefit more from a Business account. It provides the ability to add call-to-action buttons, such as contacting customer service or booking appointments. This aligns well with the service-oriented nature of architecture businesses.

Both types of professional accounts have some similar features. First of all, they open access to Instagram Insights. This tool helps track the activities of a page’s followers and see how the shared content performs.

Another advantage is the ability to use advertisements. The Meta Ads Manager is where one creates and runs ads for Instagram, Facebook, and Messenger. Architects need to connect it to their Instagram professional account to take full advantage of the tools and features for Insta ads. Business accounts provide additional advertising options that can help a firm reach a wider audience.

Finally, professional pages are in general taken more seriously by the Instagram audience. That is because they give users more info than personal ones. Therefore, having a Business page is a surefire way to find more potential clients.

#2. Personalize a profile

Instagram Strategy for Architects: Logging in

What if a prospect needs an architect’s services and wants to contact the specialist but there is no info on how to do it? In most cases, that person will continue looking for someone else. That is why using Instagram for architects requires personalizing the profile and filling in all the necessary details. Most importantly, an architect should add a category to their account. Business accounts offer industry-related labels that work great for companies.

An architect should also make sure to add a company’s logo, a short description of services, and a link to the professional website. So, if a potential client needs more info, it will be just one click away.

#3. Know when to post

Architect Pointing at a Watch

New posts must go live when the targeted audience is the most active. To find out what time is right, one should do some research and analysis. Luckily, Instagram has simplified this process by offering the ‘Insights’ option. It is a feature that allows for tracking all activities in the account.

With Insights, it is easy to find the perfect time to post new content on Instagram for architects. Usually, users on this social media platform are the most active on Mondays through Fridays between 9 am and 1 pm. And the least effective hours to post are the early mornings from midnight to 4 am. But it is not the same for all Insta pages. Architects should try posting at different times to find out when their audience reacts the most.

#4. Add right hashtags

Setting up an Account for Instagram Strategy for Architects

Hashtags can help to gain more followers and let more people see an architect’s works. Here are some examples of popular hashtags used on Instagram for architects: #art, #interiordesign, #architecture, #buildings, #design, #architecturephotography, #interior, #archilovers, #construction, #archi, etc.

To add a tag to a post, one should enter the hash symbol and then the tag name. There are many various hashtags but it is best to go easy on them. Two or three tags under one post are more than enough. When adding them, one must be sure that the tags fit the image.

#5. Use Instagram Stories

Architect Choosing Tags for Visuals

Being one of the best social media platforms for architects, Instagram offers many great features to enhance an account. Stories are one of them. They allow one to share a photo, video, or text, which can disappear in 24 hours or be added to the page’s Highlights. By using this feature, architects can interact with the followers and check how active they are on the page.

An architecture expert can add location, hashtags, stickers, polls, questions, music, and other elements to a Story. Each of these add-ons has its benefits. For example, adding a location of the architectural company or an industry-related hashtag can help reach prospects beyond one’s followers list.

To make a Story more fun, one can add a poll and engage the audience in some action. For instance, architects can offer followers to choose the type of architectural projects that they like to see the most. This way, the professional will get to know what posts the audience prefers.

#6. Use Highlights

Instagram Stories Highlights for Architects

Highlights are one of the first things people see when they visit an Instagram profile, as they are located right under the account description. These curated selections of Stories show what the business is all about.

Architects can use Instagram Highlights to showcase their portfolio, ongoing projects, client testimonials, and behind-the-scenes content. Also, it’s important to create custom icons for the different highlight folders. These covers should represent the topic of the stories and be designed to visually harmonize with the overall style of the account.

#7. Use Instagram Reels

Instagram Reels for Architects

Instagram’s Reels are short-form videos up to 90 seconds that provide a unique way to captivate followers. Architects can use this feature for sharing short, fun, and yet informative content.

A Reel can include project walkthroughs, construction timelapses, or interviews with the team members. Also, Reels are an incredible way to provide the audience with educational content. For example, architects can create a short video that showcases their workflow from creating initial sketches and blueprints to 3D renderings and finally to the completed project. The strategic use of this content format will enhance the viewers’ engagement, which, in turn, will effectively promote the architect’s services.

#8. Make the profile stand out by posting 3D renders

3D Visualization of a Business Center

Since Instagram is a social network for photo and video sharing, it is essential for architects to use high-quality visuals there. And to succeed, one has to post regularly. But sometimes, architects run out of materials for their posts. Here is where 3D architectural visualizations come to the rescue. It is especially helpful for architects who don’t have much to showcase since most of their projects are currently under construction.

A professional CGI studio can help show the future look of any design at its best, emphasizing its main selling points. So, by using CG images and animations on Instagram for architects, one can effectively showcase their design skills and attract new prospects.

Make sure your exterior design project takes your clients’ breath away

#9. Communicate with the followers

Architect Using Social Media

Instagram is not only about sharing visuals. It is a social platform that requires engagement, so communicating with a profile’s audience as much as possible is vital here. For this, architects should check the direct messages regularly since people interested in services might ask questions there. Besides, it is essential to quickly and politely reply to any comments that users write under the posts. And finally, architects should consider hosting Instagram Lives. For instance, they can host Q&A sessions or interviews with satisfied clients. This would provide direct communication and create a more personal connection with the prospects.

#10. Show what is going on behind the scenes

Team of Architects Working on a Project

Those looking for architectural services are always interested in how all the magic happens. They want to know how architects create projects and bring them to life. So, showing the working routine of a firm on Instagram for architects is a great idea. It can be communication with co-workers, creation of drawings and presentations, participation in professional events, site visits, etc. Showcasing usually hidden aspects of the workflow will help to build trust with the audience.

Using Instagram is a great opportunity for architects who want to reach a wider audience and find more clients. It is an ideal platform for building a fruitful relationship with prospects and raising brand awareness. The 10 simple tips described above will help you to use Instagram for architects as an effective marketing tool.

Present your architectural project like a work of art with AI-powered CGI

Need eye-catching visuals to establish your architecture brand on Instagram? Contact ArchiCGI for professional 3D visualization services!


Jimmy Ward
Marketing Specialist, Media Buyer

Jimmy is the senior magician of media and stunning ads. He loves a good joke, his beloved dog Mario and craft beer. But don’t be fooled by his smile: Jimmy is ruthless when it comes to lead generation.

What are the main benefits of Instagram for architects?
If used wisely, Instagram allows architects to reach out to a wide target audience, raise brand awareness, and build trust with potential clients.
Which social media are the best for architects to promote their services?
To market their services, architects should use Instagram, Facebook, Houzz, Pinterest, LinkedIn, Archilovers.
What should architects share on Instagram?
In their Instagram accounts, architects should share pictures and videos of their projects in the first place. This content can be made via traditional means such as photography and videography as well as with the help of digital 3D visualization. Also, it is useful to share educational and entertaining content, industry news, and show the architect’s working process.
How can architects get more clients?
To attract new leads and turn them into clients, architects should maintain a strong online presence. This means having a regularly updated website and social media accounts. Also, architects should get published in online and print industry magazines, such as Dezeen and Archdaily. And, finally, architects should speak to the public at conferences and other thematic events.