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High-quality visuals are vital for showcasing architectural projects. Whether it's for a client presentation, a competition bid, or a marketing campaign, you’ll need captivating visual materials to convey your ideas. And static pictures are now not always enough to hold the audience's attention. This has led to a rise in the popularity of different dynamic 3D visuals types that can wow even the most discerning viewers. At our architectural renderi...
Read More3D cutaway rendering is an image where one of the outer parts of a CG model is removed to expose the inner workings of a structure. This technique is widely adopted across automotive, aerospace, and product design industries. In architecture and real estate, it's a bit less common – but no less practical. If you are not familiar with this type of 3D visualization or just haven't considered it for your needs yet, it's a great time to rectify this ...
Read MoreWith the popularity of social media being higher than ever, architects should learn how to use it efficiently for business. Instagram, the king among SM platforms with over 2 billion monthly active users, is a great place to start. Due to its visual nature, Insta is perfect for sharing stunning visuals of architectural projects. Moreover, Instagram offers amazing promotional opportunities, helps to establish a brand, and assists in building trust w...
Read MoreComputer-generated imagery (CGI) has proven its effectiveness in many fields, including AEC. Due to the transformative impact of 3D rendering on architecture, it has now become the industry standard. How so? The thing is, 3D visuals can сonvey the final look of buildings way before the construction begins, streamlining decision-making processes, project approvals, and marketing campaigns. That is why architects, interior designers, and realtors use...
Read MoreIn the archviz world, the role of a Senior 3D artist extends beyond creating stunning visuals. Seniors are also team leaders who guide and inspire beginner and middle 3D specialists. Veronika Ukrainets, a key member of the ArchiCGI team with more than six years of experience in the industry, does exactly that. She is known for her outstanding CGI skills as well as for friendly, open communication style with both clients and colleagues. Veronika has...
Read MoreTo keep up with the competition, realtors and developers need to leverage the latest tendencies in the market. So what can they gain from real estate marketing trends in 2024? There are many valuable insights including customers’ preferences and behavior, market dynamics, and brand-new tools for marketing strategies. Our 3D rendering studio is always researching new trends in the real estate industry to better serve our clients. In this article, w...
Read MoreIn architectural visualization, communicating the required camera angles is a crucial aspect of compiling the project brief. The thing is, the views you choose can impact the audience's impression drastically. With the right camera angle, you can focus their attention on the features you want to highlight. For example, an eye-level angle showcases details of exterior design while an aerial view demonstrates more of the building’s surroundings. So, ...
Read MoreWhat do you imagine when thinking of exterior rendering? Probably, something similar to this article's cover image. An eye-level frontal daytime view is arguably the most popular choice to showcase buildings. Yet, for different platforms and presentation purposes, you might need a bit more than that. Various exterior rendering options come in handy when you want to show all aspects of the project. And we believe you’d be glad to know many additiona...
Read MoreThe end of the year is the time to look back on previous accomplishments and plan new ones. In 2023, our 3D visualization company completed a number of noteworthy projects. So, we're taking a moment to review our CG visuals that enabled architects, designers, and real estate professionals to realize their visions and showcase them to clients and stakeholders over the past year. We can say that the ArchiCGI team has a reason to be proud of our work ...
Read MoreIf you pre-sell real estate, you know that this approach offers numerous benefits to both developers and buyers. For the former, it helps secure funding and assess market demand before project completion. On the buyers’ side, it is a great opportunity to invest in properties at potentially lower prices. Also, they can customize home features and ensure more favorable terms. But despite all the benefits, pre-selling is often quite challenging for de...
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