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Email Marketing for Architects: 6 Tips to Make it Actually Work
July 5, 2023

Email marketing for architects rests on a plain observation: commissions usually come from people who already know a studio and trust its judgment. A mailing list keeps that circle informed between projects. Some subscribers read every issue, others open one in five, and both groups remember the sender when a suitable project lands on their desk. As a 3D architectural visualization company, we prepare imagery for precisely this kind of campaign, a...

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How ArchiCGI Adapts to Clients: Artem Kopus, Client Manager
June 13, 2023

Without a client manager, a big part of outsourced CGI projects wouldn’t have succeeded or started at all. Why is that? Because client managers are responsible for finding and retaining clients, introducing them to the existing and brand-new services, explaining the workflow, and overall building the basis for long-term cooperation. In essence, client managers not only guide you into the world of 3D but also nurture partnerships, ensuring that you ...

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Amenities Rendering: What Projects Benefit from It?
June 8, 2023

When visualizing architectural projects in 3D, highlighting their unique benefits is crucial. One of those benefits are amenities. And sometimes, they do not get the attention they deserve. Most renderings will focus on primary architectural elements: a house’s facade and entrance, and the main spaces like living rooms or kitchens. But, it's the amenities that make buildings distinctly comfortable, functional, and appealing. So, they deserve to...

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Agile CGI Workflow vs Standard: Which Suits Your Project?
June 6, 2023

Every architectural 3D rendering project is unique. That’s why at ArchiCGI, we always address all tasks entrusted to us with careful attention and flexibility. As a result, we have developed two types of CGI workflow. They help us streamline our collaboration with each client while adjusting to their specific needs. The two approaches used at our 3D visualization company are called the standard CGI workflow and the agile CGI workflow. So, what are ...

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Building Materials 3D Rendering: 4 Options for Marketing
June 1, 2023

In today's competitive environment, effective marketing is crucial for manufacturers of building materials. But introducing these types of products to the market can present a unique challenge. The thing is that the cycles of planning and construction are quite lengthy. So it can take a few years before one can take a photo of materials used in an actual building design. This delay used to pose significant inconveniences and limitations for manufac...

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Emotional Intelligence Sells Design: Rebecca West Interview
May 29, 2023

Rebecca West is an extraordinary business coach for interior designers. She’s an award-winning design entrepreneur herself, with over 15 years of experience transforming living spaces. At the same time, she’s dedicated to helping others achieve success and gratification in their work with her own coaching and consulting company Seriously Happy. Rebecca's career started in 2007 when she founded her design firm without prior business knowledge or a ...

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How to Get Word of Mouth Marketing for Architects: 5 Strategies
May 23, 2023

Word of mouth marketing has long been recognized as a powerful tool for businesses across various industries. And architecture is no exception. So, what is word of mouth marketing? Simply put, it's an organic spread of positive recommendations and referrals from satisfied clients, colleagues, and industry professionals. That being said, the question is: how to get word of mouth marketing to work for architects?  Our 3D rendering studio collaborate...

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10 Types of Shots Used in Architectural Animation
May 9, 2023

The types of shots in 3D animation each serve a distinct communication function. Camera positioning decides what a viewer registers first about an architectural project: scale, location, the spatial experience inside it, atmosphere, materials, or a defining design feature. A finished animation works as a sequence of perspectives chosen on purpose. Each cut steers the viewer's attention along a deliberate route through the design, so the order of s...

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Interior Design Instagram: How to Make It a Client Magnet
May 2, 2023

Despite the growing competition with other platforms, Instagram is still the king of social media marketing. It is especially true for interior design businesses where compelling visuals are crucial to illustrate the selling points of service. However, navigating Instagram marketing can feel like a full-time job (and for some people, it is). But more often than not, you don't have to hire an SMM manager to make your Insta account an efficient busin...

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Surviving Tough Times in Design Business: Gail Doby Interview
April 25, 2023

Gail Doby’s knowledge and talent in the field of interior design are unmatched. The facts speak for themselves: Gail has been sought after as a designer even before getting her design degree. Since earning that degree, along with one in finance, she has gained extensive experience running her own design firm for many years. Ultimately, she reached a stage where she wanted to assist fellow designers in managing their businesses and achieving prosper...

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