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5 Best Angles for Architectural Exterior Rendering to Choose From
October 13, 2022

Having lots of high-quality project visuals is a must for architects and real estate experts. That’s because to catch a potential client’s attention, their portfolios, social media, and presentations have to look irresistible. But taking alluring photos for this purpose is impossible when the project is at the design or construction stage. In this case, 3D visualization comes to help. With CGI, you can have any number of images to cover all your ne...

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Local Marketing for Architects: 7 Ways to Get Known in Your City
October 6, 2022

Being a talented architect is not always enough to boost your career. To reach professional heights, you also have to get seen and noticed by a wide pool of potential clients. Even if you work internationally (and even more so if you're not there yet), doing projects for local customers is a great way to build trust, expand your portfolio, and do some good for your community. To achieve these goals, you should make use of some time-tested local mar...

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5 Types of Animation in Architecture: From Flythroughs to Cinemagraphs
October 4, 2022

Architects and real estate professionals have more visual tools at their disposal than ever, but architectural 3D animation stands out from the rest. In architecture and real estate, it has become one of the most effective presentation tools, far more engaging than static renders or 2D floor plans. And the data backs this up. Video is no longer optional in real estate marketing. According to the National Association of REALTORS, 37% of buyers used...

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VR for Real Estate: How Virtual Reality Revolutionizes the Industry
September 27, 2022

Virtual reality technology used to be a costly investment mostly reserved for entertainment. Over time, both VR hardware and software got cheaper and more accessible. Many architecture-adjacent industries have seen the potential of this technology and started adopting it for various purposes in recent years. Realty experts have already been using 3D architectural visualization for a while, so they began experimenting with VR early. Now, using VR fo...

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3D Interior Design Renders for a Stunning Online Portfolio
September 13, 2022

A potential client usually spends just a few seconds looking at your web portfolio, even though you may have put a lot of time and a bit of your soul into it. How to change that? Talent and hard work don’t always guarantee an impressive and memorable portfolio – there should also be the right presentation. But getting stunning images to keep your portfolio up-to-date and showcase your current level of skills and creativity might not be easy. Here, ...

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Instagram Ads for Real Estate: 7 Tips to Make Them Ultra-effective
September 6, 2022

With approximately one billion active monthly users, Instagram is one of the most popular social media. Unlike other platforms such as Facebook and Twitter, Instagram is all about visuals. And in real estate marketing, visuals sell. Sharing images on Insta allows industry players to foster connections with potential customers and build trust. However, the popularity of Instagram also means that it is oversaturated. So, catching the attention of a p...

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Photorealistic Renderings for Architects: 5 Professional Goals
August 18, 2022

Architects are exceptionally creative and hard-working professionals. They are always looking forward to fulfilling new ambitious goals. But sometimes, architects lack the time, energy, or other resources to achieve all the desired heights. One of the mentioned resources is high-quality imagery. Whether it is for finding a common language with a client who struggles to grasp design concepts, or for posting consistently on social media, architects n...

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Can a 3D Model Be an NFT? Why Architects Should Care
August 16, 2022

Since the end of 2021, the Metaverse and NFT have become buzzwords. A virtual 3D reality coming to enhance and maybe even replace the regular internet and social media looks like a thrilling opportunity for many creative professionals – including architects. The latter ones are already quite used to the benefits of 3D technology in the context of project presentations and marketing. However, a few architecture professionals already know how a 3D mo...

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First Impressions Are Everything: Nancy Ganzekaufer Interview
July 28, 2022

Business coaching for interior designers is a growing field that has been attracting more and more experts lately. Some of them want to establish new design studios while others wish to develop ones they already run with as much success as possible. That’s where coaches step into the game.  Nancy Ganzekaufer is one of the most​ well-known business and life coaches for entrepreneurs, more particularly, interior designers. She helps them make more m...

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Branding for an Interior Design Firm: 5 Important Steps
July 12, 2022

As an owner of an interior design business, you can have a team of experienced designers and an amazing portfolio. But still, you might struggle to attract new clients or feel like you do not click with the ones that come to you. Effective branding for an interior design firm can help you solve these problems. Well-thought-out branding strategy will guarantee that your firm is recognized, trusted, and recommended. And new customers will always be a...

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