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Furniture Photography used to be the only choice for Marketing Visuals. So, to launch a new collection, Marketers called photography studios and that was it. The same was true for IKEA. Two years ago, however, the company revealed that most of the beautiful imagery in their catalogs is created with 3D rendering for real estate, both lifestyle and white background. Actually, 75% of images are photorealistic renders, and they are absolutely gorgeous....
Read MoreFurniture product photography is a service in demand. Basically, this is the first thing you think of when you need images for the catalog and promotional materials. Which is why every year your furniture travels from the store to studio or another photoshoot location – depending on the type of photo chosen. But the world has changed, and 3D Technologies have given the world of furniture ecommerce and marketing Virtual Photography – or 3D Visualiza...
Read MoreFurniture prototype creation is a burning topic for manufacturers. For competition is such that to stay afloat, a company needs to be in constant search for improvements. Consumers are always looking for more advanced solutions to meet their needs, so new products are constantly emerging. Every detail can play a decisive role in a purchase. And when your competitor is the first to think of a particular feature, he basically steals your clients. ...
Read MoreProduct 3D rendering is used primarily for marketing purposes. It’s possible to produce masterpieces from mediocre ideas, and fail even the best designs. This begs the question – what makes or breaks product visualization success? Well, there is a handful of ways you can utilize high-quality 3D images, and we’ll be happy to share. Here are 5 ways of getting the most out of CGI from a rendering company! Successful Product Rendering – 5 Tips #1...
Read MoreFurniture companies nowadays use a wide range of instruments to promote their products. Traditional ones are easy to use and familiar to all of us. They are usually based on creation of photos and promotion of media advertisements. Traditional instruments of product promotion include print advertisements, outdoors advertisements and the company site. There isn’t probably a furniture company that wouldn’t use them. However, the world is changing rap...
Read MoreDo you have an exciting product in mind? And you are thrilled at the prospect of bringing it to the market? But you are also aware of multiple risks it brings? How many entrepreneurs have seen their clever ideas become a market failure. After all that hard work and millions invested, it just doesn’t work out. What happens next depends on the person, of course. Some instantly begin to search for a new project to work on, while many others decide tha...
Read MoreWonder how to expand your business and attract new customers? Your products are a perfection, why then do you keep losing clients to Industry Giants? Many other small furniture businesses are asking themselves the same questions. The thing is, times are changing. The reason for those irrevocable changes is the advent of new technology. With the competition more fierce than ever, Market Leaders like IKEA started to think how to improve their serv...
Read MoreWhen searching for an impactful 3D Solution for your products or services, you will have to choose the right way of creation of 3D Models. Just 10 years ago, the automated way of 3D Models creation simply didn’t exist. Nowadays, in contrast, there are two options available – Custom 3D Modeling and Laser Scanning. Custom 3D Modeling and Laser Scanning are often perceived as competitors. Both technologies seem to have the same goals and therefore lo...
Read More3D model stocks are a brand-new phenomenon. How did they appear? With the increase of popularity of 3D models, it became obvious how beneficial they are. Not only can 3D be used in an enormous number of industries, such as vehicle production, real estate, games and so on. One model can be used for multiple purposes. For instance, after a presentation in an advertising campaign. Sometimes, because of our specific business goals, we need the models t...
Read More3D models are of great use in most spheres of human life. For instance, they are indispensable in the entertainment industry, science, as well as business. Small wonder! With the advancement of technology, they increased in variety and got cheaper. Most noteworthy, 3D is popular not only among large companies with huge investments. What is more, models are also largely used by small family businesses. Need 3D models for your business? Then yo...
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