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3D Model Render: Coordinating the Process with Interim Results
August 30, 2016

The 3D model render became an indispensable part of marketing and commerce. Lately, 3D visualization has often been used for product presentations and listings. It has become a standard practice for manufacturers and distributors, as well as online shops. 3D architectural visualization and product modeling are particularly in demand. Quite often, a customer wants to see preliminary results of work to make changes and corrections. Besides, they wan...

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Product Prototyping: How 3D Saves Money and Tests the Market
August 16, 2016

Just a few years ago, it was much harder to start selling a new product, as product prototyping was not that easy. To begin with, one had to produce a few physical prototypes to test the market demand. That is, you had to invest in the prototyping at least. Moreover, no one can guarantee that the product in question will be a success from the very beginning. Quite often, prototypes still need some more refining – changes in product design or new co...

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Photorealistic 3D Rendering in Marketing: Better Than Photo?
June 22, 2016

Modern marketing has been using bright, colorful images for sales promotion for quite a long time. In the 20th century, photography was the main source of such imagery. However, nowadays marketing departments are paying more attention to photorealistic 3D technologies. Of course, high quality photorealistic 3D rendering can be easily used for online promotion, but can 3D rendering for real estate be useful for traditional marketing? Before we answe...

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Product Modeling: Use 3D For Lean Marketing
June 14, 2016

Today, marketing and product placement are on a whole new level. But can real estate rendering make marketing even more effective? There is an abundance of products everywhere, and each customer can easily find whatever he or she wishes for. It’s only necessary to place a request into the search system, and you’ll get the result immediately. Moreover, there is no need to worry about the quality. Most sellers nowadays provide middle to high quality ...

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Product Rendering: 5 Reasons Why Furniture Industry Needs It
May 17, 2016

The competition on furniture market is on a whole new level today – most notably of the Chinese manufacturers who offer significantly lower prices. As a result, to keep the sales growing, it is necessary to spend more on advertisement and marketing. Unfortunately, even though huge sums of money and lots of time are spent on development and production of furniture, the products are not popular, and the money ends up wasted. Even if you manage to cr...

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3D Modeling Services: Top 10 Criteria How To Choose The Right One
March 22, 2016

3D modeling is immensely popular with designers and architects, but which services should you choose for your unique project? Today, 3D modeling services are provided by many studios. And while their offers may seem attractive, you should think twice before choosing the right fit for you. Working on design projects is always hard – the details can change, and not all of them can be reflected in the assignment immediately. Moreover, task assignments...

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