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3D product modeling is gradually replacing more traditional photography in furniture industry. Of course, the latter retains a strong position. But shareholders and marketers time after time discover that CGI addresses a particular issue more cost-effectively while sparing time. Why do furniture manufacturers opt for an online 3D rendering service? Let’s begin with the marketing challenges a furnishing business repeatedly faces. Introduction of a...
Read MoreFurniture marketing is crucial for an online store whose mission is to make homes more comfortable. Business survival statistics relentlessly show that only one in three firms stays afloat within the decade following the foundation. About 20% of small businesses fade away during the first year. Only 50% of companies celebrate their fifth anniversary. There are dozens of reasons why a store can go bankrupt, but poor marketing is among the the top te...
Read MoreProduct design rendering has changed the way new merchandise is introduced to the market. An entirely new way of visualizing ideas that is cheaper than classic means, shows things that don’t exist yet and saves hours of calculations and truckloads of paper for sketches. The furniture models could be morphed, recolored or rendered as if they were made from different materials – something impossible to achieve with hand-drawn sketches or photography....
Read Moreinterior visualization services are a powerful tool for product promotion as they enable manufacturers to create jaw-dropping SMM content. High-quality, informative and full of impact – the kind that drives customer engagement and boosts brand loyalty. That’s where product CGI comes: it is much faster than photography and offers infinite creative possibilities. Want your social media campaign to attract plenty of attention to your products and brin...
Read More3d modeling price is one of the most important factors to make a choice between product rendering services and traditional photography. Not only designers and architects, but also furniture manufacturers are interested in 3D modeling price reduction. That is why they primarily enquire what the cost depends upon. Сertainly, artist’s 3D modeling skills and experience of using software tools have an influence on the total cost. However, there are some...
Read MorePhotorealistic product rendering is not a new way of visualizing merchandise for furniture producers, but nowadays it’s vital for them. Traditional means like photography and hand-drawn sketches are still widely used, but each year they become more and more limiting both in terms of capabilities and usage. Every day more and more furniture producers recognise the benefits CGI has and a rendering company is their go-to choice. Sometimes photorealis...
Read MoreFurniture rendering shines when it comes to creating effective and good-looking promotional materials. It works when wide appeal is needed, but how does it handle different scenarios? Situational marketing is another step of advertising evolution. Right now what matters is not the product that is sold, but the customer it is sold to – or rather how will it benefit them. Individual approach is key, as well as making the buying experience unique and...
Read MoreProduct photography studio is a classic provider of marketing images for catalogs. It has been the favorite option for furniture companies for decades, and that made sense. For no other means could deliver the needed level of realism and look so artistic and appealing. So much that things like complicated workflow, high costs etc were considered minor obstacles on the way of getting high-quality product photos that just hit the target. However, ti...
Read MoreOutsource Product Rendering is a comfortable and effective solution for furniture businesses. Instead of keeping in-house designers, just contact a professional 3D rendering company with good portfolio, tell them what you want and receive the results. Simple and effective, right? Sadly, not everyone sees the benefits. A lot of industries are somewhat biased about outsourcing, and sometimes their concerns are justified. Most concerns, however, are ...
Read More3D product rendering has transformed the way of creating furniture catalogs and marketing visuals. Just imagine: with the help of CGI, it is possible to launch a 20% more effective promo campaign! It is largely due to the fact that 3D visualization software, such as 3D Max or V-ray, along with the craftsmanship of 3D Artists, has reached incredible heights. So much that it’s now impossible to distinguish a high-quality 3D render of a furniture p...
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