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To keep up with the competition, realtors and developers need to leverage the latest tendencies in the market. So what can they gain from real estate marketing trends in 2024? There are many valuable insights including customers’ preferences and behavior, market dynamics, and brand-new tools for marketing strategies. Our 3D rendering studio is always researching new trends in the real estate industry to better serve our clients. In this article, w...
Read MoreIf you pre-sell real estate, you know that this approach offers numerous benefits to both developers and buyers. For the former, it helps secure funding and assess market demand before project completion. On the buyers’ side, it is a great opportunity to invest in properties at potentially lower prices. Also, they can customize home features and ensure more favorable terms. But despite all the benefits, pre-selling is often quite challenging for de...
Read MoreIf you are in the real estate business, you know that using CGI to promote properties is a must, not an option. But how does one stand out from the competition when everyone uses the same tools? By staying ahead of the curve and embracing innovation. And currently, the latest in real estate marketing is Pixel Streaming. A cutting-edge visualization tool, it’s only starting to gain popularity and is still far from being a widespread solution. So, wh...
Read MoreIn the digital era, the art of real estate pre-sales has changed its face entirely. This evolution has given rise to a new mighty tool — 3D rendering. It helps showcase yet-to-be-built properties in their best light. With CGI, potential real estate buyers and renters can explore the spaces in detail before setting foot inside and before these spaces even exist in reality. However, just like with any other marketing tool, one should use 3D wisely. T...
Read MoreIs it possible to create a real estate marketing campaign that will work for both a first-time twenty-something buyer and a retiring couple? Unlikely. That’s why tailoring ads to resonate with your target audience’s generation is key to success in property sales. So, what should you keep in mind when it comes to generational marketing for real estate? Our 3D architectural rendering studio provides high-quality visuals for many seasoned realty expe...
Read MoreAccording to statistics, 97% of homebuyers use the internet at least at some point in their search for property. That means an established online presence is a must for any real estate company. And it is the website that plays a crucial role here. The site is the face of a company online, which can make or break the first impression for potential clients. How to make it nothing but stellar? When it comes to a realty company's website design, functi...
Read MoreAs statistics show, 44% of people wishing to buy residential properties are millennials. That means they are now the largest demographic looking for their dream homes. And 90.4% of millennials are active on social media. So, using SM platforms is an absolute must for property developers who want to stay on top of their game. But being relevant, increasing engagement, and especially attracting new clients in an over-saturated social media landscape ...
Read MoreVirtual reality technology used to be a costly investment mostly reserved for entertainment. Over time, both VR hardware and software got cheaper and more accessible. Many architecture-adjacent industries have seen the potential of this technology and started adopting it for various purposes in recent years. Realty experts have already been using 3D architectural visualization for a while, so they began experimenting with VR early. Now, using VR fo...
Read MoreWith approximately one billion active monthly users, Instagram is one of the most popular social media. Unlike other platforms such as Facebook and Twitter, Instagram is all about visuals. And in real estate marketing, visuals sell. Sharing images on Insta allows industry players to foster connections with potential customers and build trust. However, the popularity of Instagram also means that it is oversaturated. So, catching the attention of a p...
Read MoreDigital advancements in realty marketing have been amazing for the past decade. Photoreal 3D visualization as well as AR and VR have completely changed how businesses in the industry promote their services. Yet, taking a short walk outside can easily prove that real estate outdoor advertising is still popular and successful. As for now, there are several established techniques for making the most out of physical ads. These practices enhance how mu...
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