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The competition is incredibly tough for property development companies. For instance, there are almost 55 000 housing developers in the US alone. With so many companies on the market, is it possible to stay one step ahead of competitors? What real estate developer marketing techniques can help get new customers consistently? Fortunately, there are a few ways real estate developers can succeed in attracting potential buyers. By combining modern onl...
Read MorePromoting property listings is becoming more challenging for real estate experts every year. First of all, the competition is increasingly high. What’s more, the range of digital marketing tools is growing so fast that it’s not easy to keep up with it. To do so, you need to constantly adjust your practices to new platforms, apps, advertising techniques, etc. This implies getting a variety of catchy visual content to appeal to even the pickiest clie...
Read MoreAfter over a year of the Covid-19 pandemic, it’s high time we talked about newly arising tendencies that affect the realty market. Because now, for every realtor out there, understanding the consequences of this crisis and adjusting to the new normal is the highest-priority task. Otherwise, they risk losing buyers and finding themselves on the brink of insolvency. So, Covid-19 and real estate market — how does one affect the other and how to adapt ...
Read MoreToday, many realtors seek 3D visualization services to improve property sales. And that’s a truly reasonable choice. But since most professional 3D rendering studios offer a wide range of services, it might be a daunting task to pick the kind of CG content that’s right for your business. The most popular ones for real estate agents are static renders and virtual 3D tours. Both can give property listings the necessary boost, and both have their own ...
Read MoreHaving a good social media marketing strategy is essential for realtors. Forbes states that an agent`s SM business profiles can work as their personal advertising agency. Furthermore, according to the 2019 report of the National Association of Realtors in America, social media is the best source for generating high-quality leads. The same research found out that 80% of millennials and 78% of Generation X use their mobile device to find a new home. ...
Read MoreAll real estate marketers face a challenge when it comes to advertising property that is still under construction. There aren’t that many ways to get photorealistic, high-quality images for the campaigns. And there is a constant need to simplify this preparation process - to make things quicker, better and less hurtful for the budget. Now, many marketers might be thinking of working with a 3D architecture design company to get the property visuals...
Read MoreToday, real estate agents and developers invest much in digital marketing strategies. And these efforts pay off. But it absolutely does not mean that offline marketing channels should be forgotten. The classic means of advertising properties, such as billboards, brochures, flyers, and good old yard signs, still do the job perfectly. So, realtors and development companies should definitely take the benefit of both online and offline advertising. Wi...
Read MoreLuxury real estate marketing simply cannot do without effective storytelling. Selling exclusive properties requires creating a real narrative about the dream life in the apartment or mansion sold and promoting it in all the channels. Without stories, the seller may explain to buyers the benefits of a property all they want — spend hours on the phone or in face-to-face meetings, invest huge budgets into advertising, and get no clients. The situation...
Read MoreAugmented reality for real estate has taken off just a few years ago, and some companies have already embraced it completely. However, some are skeptical of how viable it is: after all, AR needs architectural 3D visualization services as a basis, so why pay twice for the same goal? Well, augmented reality has a few game-changing features that can substantially enhance the real estate business. So join us as we explore 5 reasons why using AR is more...
Read MoreFloor plan 3D rendering and 2D CAD floor plans are often viewed as competitors. Some Real Estate Agents have already adopted the first and claim that this is the best thing that happened to their sales since the advent of the Internet. Meanwhile, others say that floor plan renderings aren’t of much use when there are 2D CAD drawings, which have always been there and still seem to do the trick. So who’s right? As a professional architectural visual...
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