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Video marketing for architects is an ultra-useful tool that can boost the client base and help get new fantastic projects. To make sure about that, one should just take a look at these stats. A whopping 93% of business owners say that they got a new client thanks to a video. Also, 72% of customers prefer learning about services through this type of content. Videos increase brand awareness as people repost them on social media more often than any ...
Read MoreLast year, many businesses, including architecture firms all around the globe switched to remote work for an indefinite time period. And as we approach the 1-year mark of life on quarantine, we understand that this order of things is here to stay for a while. But even though Zoom calls replaced office meetings almost 12 months ago, some architects might still feel uncomfortable using the software. After all, they’re used to managing all the importa...
Read MoreAny interior designer can relate to the challenge of communicating a concept to a client. Because most people with no background in design or architecture have a hard time reading floorplans and elevations. That’s why it’s difficult for a homeowner to understand what the finished room will look like by only looking at drawings. Especially when it comes to bathroom layouts. Complex drawings featuring all the plumbing and electricity schemes, bathroo...
Read MoreExperts that know how to nail a marketing strategy for architects are hard to come by. So we feel incredibly privileged to talk to Enoch Sears – an experienced architect from California, who founded Business of Architecture, the world’s leading consultancy that helps architects create successful firms. He is also the author of the book “Social Media for Architects” and the host of “The Business of Architecture” podcast where he interviews promine...
Read MoreThe use of 3D technologies helps architects with various technical and managerial aspects of their job. There’s photorealistic 3D visualization for presentations and marketing, BIM for planning and construction, AR for immersive progress tracking, and so on. But the success of an architectural project greatly depends not only on the use of technological innovations but also on the quality of the architect-client relationship. Because if there’s a l...
Read MoreHow to make an interior design portfolio to increase the chances of getting the best projects? Whether one’s seeking employment at a design studio or communicating with clients directly, making a positive first impression is key to success. Therefore, every interior designer must take compiling an appealing portfolio very seriously. Because otherwise, even a top expert’s skills might go unnoticed. So, how to avoid such an unfortunate situation? Fo...
Read MoreThe Covid-19 pandemic has posed some serious threats and challenges to most industries. And architecture is no exception. Project cancelations and indefinite delays are making AEC professionals rethink their work processes. So, what is the impact of coronavirus on the architecture business? And how are industry players adapting to the consequences? As for the workflow change, AEC professionals are adopting technologies such as 3D architectural vis...
Read MoreMaking brilliant architecture presentations is an art in itself. Because no matter how genius a concept is, poor delivery can bury it for good. The thing is, it’s not about just presenting a great idea. It’s about convincing a potential client that it’s the best solution for them. Now, this might seem a bit too complicated, but it absolutely isn’t. In fact, creating a successful demo is more like following a recipe that guarantees amazing results. ...
Read MoreToday, there’s a great number of ways to present an architect’s body of work. One can choose to create a website for this purpose or to design a digital or a printed brochure. To make an architecture professional portfolio stand out, many take a creative approach to filling it. They combine sketches, technical drawings, 3D renders, and mock-up photos. But with all those endless possibilities, it’s important to always keep in mind the reason for mak...
Read MoreMaintaining a steady flow of new projects is the ultimate goal for all architects. And a professional web page that reflects the outstanding skills of its owner can help them achieve just that. A great architecture website with quality valuable content attracts, captivates, and engages potential clients. The trick is to know how to create that sort of content. People surf websites of architects and architecture firms to get inspired, read expert ...
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