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An architecture firm wins commissions when the right people know its name, and building that awareness is exactly what PR for architects and designers does. A portfolio and a website do their job once someone is already looking for you; PR brings your work to those seeing it for the first time. A working PR strategy carries your projects and ideas to audiences beyond your own channels: trade publications, social media, industry events. Each placeme...
Read MoreWhy does website design for architects matter? A website is often the first point of interaction with prospects. It's the cover by which the book (in this case, architectural services) will be judged. And often, it takes potential clients just a couple of seconds to close the website if they don't like it. Usually, this happens because of poor design. A website's design can make or break the prospects’ impression, and their decision to engage your ...
Read MoreWhen you order a 3D architectural walkthrough from a CGI studio, you want it to be a real game-changer at the project presentation. Essentially, it is an immersive animation made with specialized software that takes viewers on a virtual tour of a building or a space. It allows them to explore the design from various angles as if they were physically walking through it. For interiors, many studios start with interior rendering services before moving...
Read MoreWith the popularity of social media being higher than ever, architects should learn how to use it efficiently for business. Instagram, the king among SM platforms with over 2 billion monthly active users, is a great place to start. Due to its visual nature, Insta is perfect for sharing stunning visuals of architectural projects. Moreover, Instagram offers amazing promotional opportunities, helps to establish a brand, and assists in building trust w...
Read MoreWhat do you imagine when thinking of exterior rendering? Probably, something similar to this article's cover image. An eye-level frontal daytime view is arguably the most popular choice to showcase buildings. Yet, for different platforms and presentation purposes, you might need a bit more than that. Various exterior rendering options come in handy when you want to show all aspects of the project. And we believe you’d be glad to know many additiona...
Read MoreThe end of the year is the time to look back on previous accomplishments and plan new ones. In 2023, our 3D visualization company completed a number of noteworthy projects. So, we're taking a moment to review our CG visuals that enabled architects, designers, and real estate professionals to realize their visions and showcase them to clients and stakeholders over the past year. We can say that the ArchiCGI team has a reason to be proud of our work ...
Read MoreDo you wish to make your architectural presentations and portfolio items more diverse and memorable? Want your designs to stand out and ensure your marketing materials align with seasonal trends? Try immersing your projects in the beauty of snow-covered landscapes with winter 3D rendering. At our architectural 3D visualization company, we're dedicated to pushing the boundaries of visual storytelling. And we're excited to share how the winter aesth...
Read MoreSetting realistic goals and tracking whether you achieve them is a crucial part of any professional’s development. Architects and designers are no exception. There are various strategic approaches to goal-setting for them to choose from, and one of the most popular methods is the SMART framework. An acronym for Specific, Measurable, Achievable, Relevant, and Time-bound, SMART outlines a structured path to setting and achieving objectives effectivel...
Read MoreWant to make your architectural renders particularly impressive and memorable? Try leveraging the charming aesthetic of fall. As the season begins, one can’t help but notice its naturally stunning features. They make us instantly forget the summer and set a completely different mood — calm, thoughtful, dreamy. So, how about bringing all that into your work with gorgeous fall 3D rendering? At our architectural visualization studio, we are constantl...
Read MoreOptimizing your website for search engines is essential to attract new traffic and clients. This is true for experts in any business, and architects are no exception. Fortunately, we're long past the times of stuffing keywords while compromising on the text quality. Now, content must be human-oriented in the first place. So, the primary advice to improve SEO for architects is to always keep your clients at the forefront of your mind when making con...
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