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Creating Custom Homes 3D Rendering for House-Builders in the USA

Reality Homes is a family-owned business specializing in building custom energy-efficient houses throughout Washington, Oregon, and Idaho. With nearly 20 years of experience, the company has become a proud leader in the “Built on Your Land” industry. To stay on top of the game, Reality Homes uses innovative tools like photorealistic CGI. 

Our architectural visualization studio has been partnering with the company since 2022, providing them with top-notch custom homes 3D rendering services. Curious about our streamlined collaboration processes, work outcomes, and their marketing uses? Read on!

#1. References and Workflow

References for Exterior Imagery

A typical brief from Reality Homes includes: 

  • drawings;
  • materials specifications;
  • background requirements (the client has three typical background styles so they specify which one to use);
  • camera angle requirements;
  • preferences for lighting, interiors seen through the windows, or other specific aspects if necessary.

The final rendering results are provided in 4K, 300 dpi quality.

Ensure your exterior design project leaves a lasting impression and takes your clients’ breath away with stunning visuals.

Usually, the client gives us standard 3D rendering tasks involving the creation of exterior front-view visuals of custom homes. To streamline our architectural rendering workflow, we’ve gathered typical requirements for camera angles, lighting, materials, environments, and secondary elements. Furthermore, we’ve saved frequently used CG assets to reuse them in the new tasks where appropriate. This way, we can now deliver results faster, saving our client both time and money.

Let’s take a look at some of the 3D renders we’ve created.

#2. Custom Homes 3D Rendering Results

In the gallery below, you can see the examples of 3D renders we’ve made for Reality Homes.

Aerial 3D Rendering of a Home Community
3D Visualization of a Home Community
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
Real Estate Render of Cottages
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Now, let’s check out how the company uses this 3D imagery of custom homes.

#3. Marketing Usage 

Here, you can see how custom homes 3D rendering is used on our client’s website and social media pages.

Aerial 3D Rendering of a Home Community
3D Visualization of a Home Community
Real Estate Render of Cottages
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Our team is grateful to Reality Homes for being amazing partners. We’re excited to continue our cooperation and visualize more of their beautiful custom designs.

Want to learn how much your project costs? See how we evaluate 3D rendering projects

See our pricing

ArchiCGI High-End 3D Rendering Services Price List

Looking for professional 3D rendering services to enhance your marketing materials and project pitches? Contact ArchiCGI and schedule a free demo tailored to your business needs!


Catherine Paul
Content Writer, Editor at ArchiCGI

Catherine is a content writer and editor. In her articles, she explains how CGI is transforming the world of architecture and design. Outside of office, she enjoys yoga, travelling, and watching horrors.