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How Is 3D Used in Architecture: 5 Ways CGI Helps Experts Succeed
May 25, 2021

How is 3D used in architecture? Professional 3D visualization can help architects not only present their projects but also evolve their talents and accelerate career growth. Which is what every expert in the field strives for. But achieving these goals is not always that easy. Being an architecture professional means facing challenges all the time. For example, how to explain drawings to someone with no architectural training? And how to be sure t...

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How to Keep Your CGI Project on Track: 5 Client-Side Tips
May 20, 2021

Architects, real estate developers, and realtors use outsourcing 3D visualization services to get catchy visuals for presenting and marketing their projects. Naturally, those of them who have been using CGI in their work for a while already know all the intricacies of the process. But those who are only starting outsourcing 3D rendering might wonder how to get the best results in the shortest time possible. The truth is that to make things work, it...

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How Do Architects Get Clients? 5 Ways to Grow Your Business
May 18, 2021

How do architects get clients in today’s uber-competitive market? Relying completely on the traditional word-of-mouth approach is no longer a viable option. To be successful as an architect, you should now actively embrace all kinds of new marketing tools. It’s the only way to constantly step up your business promotion game and always have great projects to work on. So, what exactly do you have to do for this? As visualization and 3D rendering ser...

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Bedroom CGI: Conveying Comfort and Style at Presentations
May 11, 2021

Dazzling the client at interior project presentations isn’t always easy. For this, it is needed to showcase the beauty and details of every room, including, of course, the bedroom. As a designer, you want to show every aspect of your meticulously crafted concept and make the customers see your ideas the way you see them. But traditional means of design visualization are quite limited to achieve that. You have floor plans and elevations that don’t c...

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Best Interior Design Magazines: 10 Journals for Inspiration
May 4, 2021

Due to the nature of their work, interior designers are in constant creative search. So, gaining inspiration and new insights is absolutely vital for them. And what’s the best way to get inspired if not looking through the best interior design magazines? Their editorial teams are following all the news and trends in the industry to tell the audience about them. They select the most amazing works of designers worldwide, share their stories and pract...

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3D Project Workflow Common Mistakes: 6 Pitfalls to Avoid at All Costs
April 20, 2021

Architects, realtors, and real estate developers who already use 3D visualization know how to run 3D projects successfully. But those who are only starting to use CGI in their work might make some of the 3D project workflow common mistakes. It’s only natural, as nobody can know everything about CGI production from the start. Still, those mistakes can lead to a waste of time and money. And, most importantly, the quality of the final result might suf...

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How to Run an Interior Design Business: Capella Kincheloe Interview
April 15, 2021

How to run an interior design business when you’re a designer? Do you have to abandon client work? Is it possible without specialized education? There are so many questions and doubts. Luckily, our today’s guest knows the answers to all of them! Meet Capella Kincheloe – a renowned designer and a business coach who has helped thousands of interior designers to acquire the skills and confidence necessary to thrive in running their businesses. Capell...

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3D Animation Terminology: 11 Terms Every Architect Needs
April 6, 2021

Let’s get this straight — it’s absolutely fine to go into your first CG video-making project without knowing any 3D animation terminology. Because real professionals of digital visualization will always explain everything and help you get the best results. Even if you’re unfamiliar with the process of creating 3D architectural animation at all. However, there’s no guarantee that you’ll remember all the terms by the time you start your next project...

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Covid-19 and Real Estate: How the Pandemic Reshaped Realty Market
March 30, 2021

After over a year of the Covid-19 pandemic, it’s high time we talked about newly arising tendencies that affect the realty market. Because now, for every realtor out there, understanding the consequences of this crisis and adjusting to the new normal is the highest-priority task. Otherwise, they risk losing buyers and finding themselves on the brink of insolvency. So, Covid-19 and real estate market — how does one affect the other and how to adapt ...

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Content Marketing for Interior Designers: 6 Tips for Leads
March 23, 2021

Content marketing for interior designers is a great business tool to grow the audience and boost leads. To make sure of its efficiency, one can just take a look at stats. Which shows that 74% of B2B marketers say content marketing generates demand and leads for their business, while about half credit it with driving sales and revenue. What is more, per each US dollar spent, it brings them three times more leads than traditional marketing!  And mor...

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