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Virtual Tours vs Static Render: What to Choose for a Listing?
March 16, 2021

Today, many realtors seek 3D visualization services to improve property sales. And that’s a truly reasonable choice. But since most professional 3D rendering studios offer a wide range of services, it might be a daunting task to pick the kind of CG content that’s right for your business. The most popular ones for real estate agents are static renders and virtual 3D tours. Both can give property listings the necessary boost, and both have their own ...

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Video Marketing for Architects: 6 Tips To Attract More Clients with It
March 4, 2021

Video marketing for architects is an ultra-useful tool that can boost the client base and help get new fantastic projects. To make sure about that, one should just take a look at these stats. A whopping 93% of business owners say that they got a new client thanks to a video. Also, 72% of customers prefer learning about services through this type of content.  Videos increase brand awareness as people repost them on social media more often than any ...

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Architectural Rendering Trends: 6 Main Tendencies in Archviz
February 25, 2021

This year, architecture and real estate businesses that use CGI are in for some exciting novelties. While 3D rendering is already the top solution for visualization of yet-to-be-built properties, new technologies are offering ways to make it even more time- and cost-efficient than it is now. Then, in terms of content formats, some of the major architectural rendering trends of 2021 are about creating interactive and immersive experiences. On top of...

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3D Project Management with ArchiCGI: 8 Benefits of Our CRM
February 9, 2021

Every outsourcing CGI studio has its own approach to 3D project management. It’s a crucial aspect, as it shapes the clients’ experience and affects their decision on whether to build long-lasting cooperation with the company. And here at ArchiCGI, we strive for exactly that. Therefore, to take our workflow management to the next level, we created Archivizer — a custom CRM system designed for a smooth and efficient workflow. Naturally, this means t...

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Bathroom Visualization: How It Nails Presentations
January 28, 2021

Any interior designer can relate to the challenge of communicating a concept to a client. Because most people with no background in design or architecture have a hard time reading floorplans and elevations. That’s why it’s difficult for a homeowner to understand what the finished room will look like by only looking at drawings. Especially when it comes to bathroom layouts. Complex drawings featuring all the plumbing and electricity schemes, bathroo...

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Marketing Strategy for Architects: Interview with Enoch Sears
January 26, 2021

Experts that know how to nail a marketing strategy for architects are hard to come by. So we feel incredibly privileged to talk to Enoch Sears – an experienced architect from California, who founded Business of Architecture, the world’s leading consultancy that helps architects create successful firms.  He is also the author of the book “Social Media for Architects” and the host of “The Business of Architecture” podcast where he interviews promine...

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"CGI lets you create worlds" – an interview with Bogdan Sasu
December 28, 2020

How much blood, sweat and tears does it take to become an Archviz artist? How to deal with pitfalls along the way? What trends are emerging in the architectural CGI industry, and what does the future hold for it? Today, we will get the answers to all these questions from a person who knows the field of 3D architectural visualization from the inside out. Bogdan Sasu is a seasoned CGI professional from Romania and the author of “Great talks about pho...

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How to Make an Interior Design Portfolio: 7 Best Tips
December 10, 2020

How to make an interior design portfolio to increase the chances of getting the best projects? Whether one’s seeking employment at a design studio or communicating with clients directly, making a positive first impression is key to success. Therefore, every interior designer must take compiling an appealing portfolio very seriously. Because otherwise, even a top expert’s skills might go unnoticed. So, how to avoid such an unfortunate situation? Fo...

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Architecture Presentations: 7 Surefire Ways to Enhance Them
October 8, 2020

Making brilliant architecture presentations is an art in itself. Because no matter how genius a concept is, poor delivery can bury it for good. The thing is, it’s not about just presenting a great idea. It’s about convincing a potential client that it’s the best solution for them. Now, this might seem a bit too complicated, but it absolutely isn’t. In fact, creating a successful demo is more like following a recipe that guarantees amazing results. ...

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Architecture Professional Portfolio: 7 Tips to Make It Shine
September 24, 2020

Today, there’s a great number of ways to present an architect’s body of work. One can choose to create a website for this purpose or to design a digital or a printed brochure. To make an architecture professional portfolio stand out, many take a creative approach to filling it. They combine sketches, technical drawings, 3D renders, and mock-up photos. But with all those endless possibilities, it’s important to always keep in mind the reason for mak...

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