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3D Furniture Modeling Services: Outsourcing Or In-house?
August 30, 2018

3D furniture modeling services come in two main forms: hiring in-house 3D artists and outsourcing to a 3D rendering company. Both producers and retailers have to choose between those options in case they need high-quality visualizations of new collection ASAP. There are lots of freelancers hungry for a job and 3D graphics studios – but what should you choose? Join us as we compare both ways of getting high-quality product visualizations and find ou...

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Corona Renderer for 3ds Max: 5 Benefits for Stunning Projects
July 26, 2018

Corona Renderer for 3ds Max is a rising star among rendering plugins. Version 1.0 saw the light only in 2015, and the software has gained an incredible popularity since then. With its user-friendly interface, a shallow learning curve and immense creative possibilities, Corona is a great option for 3D visualization studio working pipeline. It has a number of features allowing to attain a striking realism, set any atmosphere the author chooses and cr...

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How 3D Graphics Work For Architects
July 10, 2018

How 3D graphics work for architectural businesses is astonishing. They have literally transformed the industry by empowering its marketing, conveying and highlighting the architect’s creative ideas. And it’s because of the flexibility of 3D graphics that professionals order photoreal imagery from a 3D rendering company. 3D computer graphics work with virtual objects called 3D models. These models have volume and a defined position in space. In gen...

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3D Furniture Modeling: A Perfect Type For Each Commercial Goal
June 14, 2018

3D furniture modeling is an effective way of producing visuals for marketing. CGI is faster to make than photos and yields the same or better results – 3D imagery fits any commercial goals with ease. But there is still a question – what type of furniture 3D modeling to order from a 3D rendering company? After all, there is no “one size fits all” when it comes to CG visuals. To find out, join us today as we explore different ways of using such pictu...

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3D Product Modeling: 6 Ways It Cuts Furniture Marketing Costs
June 12, 2018

3D product modeling is gradually replacing more traditional photography in furniture industry. Of course, the latter retains a strong position. But shareholders and marketers time after time discover that CGI addresses a particular issue more cost-effectively while sparing time. Why do furniture manufacturers opt for an online 3D rendering service? Let’s begin with the marketing challenges a furnishing business repeatedly faces. Introduction of a...

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7 Essential Facts About Residential Rendering
June 5, 2018

Residential architectural rendering is dominating the market, and for good reasons. CGI can visualize things that don’t exist yet, which is a lifesaver for architects who would otherwise have no visual representation of their designs, at least worthy of showing at project presentations. Some architects are even studying 3D rendering and doing research at dedicated resources. However, there are seven important things that no encyclopedia can tell ab...

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High-Quality Architectural Renderings vs VR: Which Will Prevail?
May 24, 2018

High-quality architectural renderings have been the backbone of any successful presentation for a while. However, new technologies are introduced and old ones get upgraded every year – cutting costs, improving the quality and efficiency of work. This is the case with virtual reality, which rapidly became one of the most powerful immersive visual mediums of today. Entertainment industries were quick to adopt VR – and regard it as their future. Simil...

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Furniture Marketing: 5 Ways to Draw Customers to Your Store
May 22, 2018

Furniture marketing is crucial for an online store whose mission is to make homes more comfortable. Business survival statistics relentlessly show that only one in three firms stays afloat within the decade following the foundation. About 20% of small businesses fade away during the first year. Only 50% of companies celebrate their fifth anniversary. There are dozens of reasons why a store can go bankrupt, but poor marketing is among the the top te...

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Architectural Illustration: 2D Image vs 3D Rendering
May 17, 2018

Architectural illustration is an invaluable element of any interior or exterior design presentation. Visuals convey ideas faster and more precisely than words, allowing architects and their clients to save valuable time. World has changed, and hand-drawn sketches, stylistic renditions or scaled props are far from guaranteeing success. A modern designer who wants to keep up with competition needs to cooperate with a provider of architectural renderi...

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Product Design Rendering: How It Changed Furniture Launches
May 8, 2018

Product design rendering has changed the way new merchandise is introduced to the market. An entirely new way of visualizing ideas that is cheaper than classic means, shows things that don’t exist yet and saves hours of calculations and truckloads of paper for sketches. The furniture models could be morphed, recolored or rendered as if they were made from different materials – something impossible to achieve with hand-drawn sketches or photography....

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