Reading Your Client's Mind: Claudia Mayer on Design Business
The mindset of architects and designers is oriented towards creativity rather than business. Being artists by nature, they often find it draining to manage finances, paperwork, marketing, sales, and alike. Nevertheless, gaining insight into business processes is a must for achieving true success in the world of architecture and design. And luckily, there is a seasoned professional who can help with that in a way that is easy and enjoyable for creat...
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