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3D Design Tools: 7 Tips to Convince Clients Your Idea Works
September 6, 2016

“3D design tools help convince clients? I don’t need CGI for that! My work will speak for itself,” – you might think. If you do – you are in for a surprise! For as much as we’d like to agree, experience says otherwise. Presenting the project and being a good negotiator is a matter of survival for a designer. As a 3D rendering company, we’ve helped many brilliant interior designers prepare materials for all kinds of negotiations. This way, we know h...

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3D Model Render: Coordinating the Process with Interim Results
August 30, 2016

The 3D model render became an indispensable part of marketing and commerce. Lately, 3D visualization has often been used for product presentations and listings. It has become a standard practice for manufacturers and distributors, as well as online shops. 3D architectural visualization and product modeling are particularly in demand. Quite often, a customer wants to see preliminary results of work to make changes and corrections. Besides, they wan...

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Architectural Renders: How to Write a Technical Assignment
August 23, 2016

Architectural renders need utter precision. It involves at the same time the end customer, 3D artist, designer and architect. 3D artist happens to be the last link in this chain, so the information he gets can sometimes be distorted or insufficient, and he will have to invent the details by himself. If 3D artist doesn’t understand what he must do, he’s unlikely to create architectural renders that the customer will be satisfied with. And what will...

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Product Prototyping: How 3D Saves Money and Tests the Market
August 16, 2016

Just a few years ago, it was much harder to start selling a new product, as product prototyping was not that easy. To begin with, one had to produce a few physical prototypes to test the market demand. That is, you had to invest in the prototyping at least. Moreover, no one can guarantee that the product in question will be a success from the very beginning. Quite often, prototypes still need some more refining – changes in product design or new co...

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Interior Design Presentation: How To Stand Out
August 9, 2016

Every professional designer knows that interior design presentation is only a part of the work on the project. Yet, its importance for the success is difficult to overestimate. Interior design is a highly competitive business. It goes without saying, satisfying a client is crucial not only for a successful project, but also for getting good recommendations. And, as we all know, word-of-mouth marketing is the best way to attract new clients. Sure, c...

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Best Interior Design Apps: Top 11 for Designers
July 27, 2016

Interior designers and home decorators have interesting but often challenging jobs. Modern technologies make many works more easier. For example, mobile devices contain lots of useful features. Our gadgets not only help us to communicate, listen to music, read or play games, but also provide us with indispensable apps for work. It is normal for designers to spend a lot of time out of office while being very busy – they have to meet people, negotiat...

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Architecture Apps: 15 Must-haves Of 2016
July 12, 2016

Architects spend a lot of time outside their offices now, which is why staying mobile and connected is crucial. Nowadays, thanks to the variety of devices and digital apps (email, messengers, calendars, notifications etc.) you can stay online practically everywhere in the world. The number of apps available not only helps you stay in touch, but also make your work simpler and more effective, providing many tools for a great variety of tasks. Also, ...

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Rendering Companies & Project Management Software: Best Approach
June 28, 2016

When it comes to choosing an outsource 3D studio for optimization of your business, picking the right one may not be easy – no matter whether you need it for architecture, design , or marketing. Nowadays, there is a great number of rendering companies on the market, which is why you must carefully consider the benefits offered by each of them. At first sight it doesn’t seem like a difficult task: you just have to determine the most important work c...

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Photorealistic 3D Rendering in Marketing: Better Than Photo?
June 22, 2016

Modern marketing has been using bright, colorful images for sales promotion for quite a long time. In the 20th century, photography was the main source of such imagery. However, nowadays marketing departments are paying more attention to photorealistic 3D technologies. Of course, high quality photorealistic 3D rendering can be easily used for online promotion, but can 3D rendering for real estate be useful for traditional marketing? Before we answe...

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Product Modeling: Use 3D For Lean Marketing
June 14, 2016

Today, marketing and product placement are on a whole new level. But can real estate rendering make marketing even more effective? There is an abundance of products everywhere, and each customer can easily find whatever he or she wishes for. It’s only necessary to place a request into the search system, and you’ll get the result immediately. Moreover, there is no need to worry about the quality. Most sellers nowadays provide middle to high quality ...

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Cover image for the Commercial CGI & Product Rendering Guide. Minimalist interior with designer chair, low table and decor, done in a warm color scheme.

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